Whose advice to you take when it comes to breast feeding? I am so confused! On book (Gina Ford - quite scarey but some valid points) talks about expressing and feeding and getting baby into a routine ASAP without feeding on demand yet other books say for the first few weeks you must feed on demand. Then other books say a mixture of both! It's the one thing that scares me most about having our first baby but where on earth do you start? Did you follow guidelines or go with your own gut instinct?