I couldn't really understand what they want for the Count the Kicks campaign... do you pick a one hour session each day and count that one hour session only? Do you pick several one hour slots, but keep them the same each day? Change it up? I dunno!
They say you should count kicks, swooshes, punches, flips and turns... but I've no idea how to distinguish between some of those.
So I count every movement, but only when they are stand-alone. So for two taps in quick succession (like a "knock, knock, who's there" kind of feeling) I just count as one movement. I made myself a table divided into hourly slots and do a tally count on that. I also denote the letter "H" when he has had hiccups that hour.
If I'm out or busy, I don't count, just keep aware that movements are occuring, but he's much quieter when I'm being active anyway.
I noticed a big change at around the 34 week mark when the movements became a lot stronger and obvious just from looking at my belly (looks a bit like a kitten squirming underneath a blanket - eurgh - and has changed from a "how cute" to an "oooh, uncomfortable, could you stop doing that now please?").
My little boy seems to be a massive wriggler whenever I sit down in front of the TV, which is increasingly frequent these days. He always blows the tallies sky high during couch time, so I just write "+" next to the tally.