As in "the most gifted writer/actor/songwriter of his generation."
Annoying journo-speak?
Because they don't mean that, do they? They just mean "someone I am bigging up who currently has a high profile."
Five years ago, someone of similar age who happened to be in the news was "the most gifted blah-bah of his generation."
And "generation" seems to mean anything from 20 to 50.