Today's apostrophe irritation

[NotQuiteCockney]

We got an advert through the mailbox, "A free Sky+ box for the DHLastName's".

WTF. They bother to professionally print this (ok, the kerning is fucked up, why? but that's a whole other rant), the DHLastName bit looks like it's printed in lights in the sky, like the rest, but ... the apostrophe! Gr!

Lol. You'd think people would check advertising wouldn't you.

I started a thread the other day about the Travian advert up there ^^^^^^
It says 'war is comming'....

Yes this is the worst.

I mean, greengrocers you can excuse to a certain extent - it's one man and a blackboard. But that mailing will have been looked at by at least 10 well-paid, supposedly well-educated people.

I have written to head offices before [proud].

I've seen national ads in glossy magazines for Sainsbury's, with mis-placed apostrophes.

(Come to think of it, do they call themselves Sainsburys?)

Sainsbury's url is sainsburys.co.uk, but they do call themselves Sainsbury's hth!

Sainsbury's is right I think, because it was started by J. Sainsbury.
so, it is J. Sainsbury's shop?

I have a collection of photos of such abominations.

The very first of these was taken at Sainsburys, in the cafe...

...a printed sign exhorted the reader to 'try our delicious breakfast's'

I confess that I had plenty of time that morning, as well as an impish spirit.

...so I asked the staff what it was that belonged or appertained to the breakfast that I should try.

I am pleased to report that my request was treated with the disdain it deserved.

(I imagine that my breakfast may have been specially 'garnished' in honour of my enquiries)

Greengrocers are a different case - it is, after all, just a bloke with a black marker.

My rule is, if they've clearly had some sort of graphic designer, surely they could afford a proofreader, too.