Verbalising...

[sorrynotathome]

Another nail in the coffin of our beautiful language. Dove (from Unilever) has decided to turn the noun "lotion" into a verb in its new advert for shower gel, along the lines of "..if you don't lotion every day..."

I look forward to reading your most hated examples of this invidious trend. Mine include:
To gift
To critique
To medal

Is 'gifted' a modern Americanism which has come over here or is someone going to assure me that it's been standard in Scotland since 1329 and it's been in all the dictionaries since Dr. Johnson?

Oxford English Dictionary records it in 1644.

And an awful lot of "modern Americanisms" as you term them are actually derived from older English - it's the English "English" language which has modernised. https://www.independent.co.uk/news/world/americas/the-top-ten-americanisms-that-were-originally-english-10163856.html Just a few there but there are hundreds of words they still use that we have "modernised".

I know a little about kerb and curb and that is why I asked, and I remember the book by the man who lived in Yorkshire for a good while, about the languages. (Bill Bryson).
I used the term 'modern Americanisms' because I think some things come over the Atlantic which are very modern and I know some are not.