Just got back from the blissful calm of a child-free shopping day in Southampton.
Spent far-too-much money in John Lewis, on lovely clothes for DS and DD.
But my blissful calm was shattered by the sight of a t-shirt in the toddler department which proudly shouted, "bug's"
I sent the following email as soon as I got home.
Dear John Lewis,
This is not so much a complaint, as a lament. I was shopping in your Southampton store today, admiring your lovely toddler boy range. BUT! I was dismayed to see a T-shirt bearing the legend "Bug's" (sic.)
Surely, surely, surely, somebody somewhere in your buying department is aware that you not need an apostrophe to indicate a plural? There was no suggestion that the bug concerned actually owned anything. How could this glaring error have slipped through?
I rather suspect that this T shirt may not sell as well as the other insect/creature ones in the range, as I think that there may be other pedants out there who wince when we see a mis-used apostrophe, not to mention shuddering at the thought of our children actually wearing one.
I'm trying not to take myself too seriously over this, but I always think of you being above this sort of thing, and it really 'bugged' me. It goes without saying that I spent a small fortune on other lovely items, but please tell me that you won't be re-ordering this one.
Best wishes,
Annner