Apostrophe hell.

[marshmallowfinder]

I keep seeing the incorrect use of apostrophes in dates, for example 'the 90's.'

It should be '90s. The apostrophe indicates the missing characters. It does NOT have one before the letter s. The apostrophe is so misused...sob! Can we do anything?

And company’s (meaning more than one)

I always use the second one as it is a day for many mothers. Mothers' Day. But I think I am alone!

Think about how you say 'James's' though. It's two syllables

Because it is correct.

James' book is correct as the name ends in an 's'. I was taught that in school many decades ago.

I think practice varies, but AFAIK the classical position is that only Biblical and big historical names that end in s don’t take the possessive apostrophe: Moses’ laws, that sort of thing.

I’d always say and write “James’s book”.

The Four Apostrophes Of The Apocalypse!

Goodwyns, not Goodwyn's. :)

I'm not sure that was the point of the picture ...

Does that mean that you thought I hadn't noticed the lower line?

Do you think it was made deliberately to attract attention?