'Keeping it fresh'

[NettoSuperstar]

I've been wondering about this for ages, years in fact, and I'm asking here as I'm not sure.

When someone talks about, 'keeping something fresh', is that possible?

I've always thought fresh was like new, either it is or it isn't, so you can't keep something fresh.

Someone please tell me.

(and don't point out my bad spelling/grammar)

?adjective
1.
newly made or obtained: fresh footprints.
2.
recently arrived; just come: fresh from school.
3.
new; not previously known, met with, etc.; novel: to uncover fresh facts; to seek fresh experiences.
4.
additional or further: fresh supplies.
5.
not salty, as water.
6.
retaining the original properties unimpaired; not stale or spoiled: Is the milk still fresh?
7.
not preserved by freezing, canning, pickling, salting, drying, etc.: fresh vegetables.
8.
not tired or fatigued; brisk; vigorous: She was still fresh after that long walk.
9.
not faded, worn, obliterated, etc.: fresh paint; a fresh appearance.
10.
looking youthful and healthy: a fresh beauty that we all admired.
11.
pure, cool, or refreshing, as air.
12.
denoting a young wine, especially a white or rosé, that is clean, crisp, and uncomplicated.
13.
Meteorology . (of wind) moderately strong or brisk.
14.
inexperienced; green; callow: Two hundred fresh recruits arrived at the training camp.
15.
Informal . forward or presumptuous.
16.
(of a cow) having recently given birth to a calf.
17.
Slang .
a.
exciting; appealing; great.
b.
informed; up-to-date.
?noun

Means many things, but don't see anything wrong with 'keeping it fresh'.

I think the importsnt thing is that it's like new, it doesn't actually have to be new. So, meat kept in the fridge is "fresh" because you are keeping it in conditions which slow the deterioration - it stays "fresh", for a while at least...