Mathematical pedantry here:
If 10% of the population is unemployed one year and 15% unemployed the next year, unemployment has increased by 5% - No! It has increased by 5 percentage points. Unemployment has actually increased by 50% as there are 50% more unemployed people than there were.
I'd just like people who write news bulletins to understand that - am I asking too much? Probably.
But I think it matters when you talk about, say, the risk of some cancer increasing by 20%. The risk may still be quite small, but it doesn't sound it.