this is a worry for most paretns isn't it?
I wonder the same as your q. fairymum, because if I want something (or dh) we can & usually do just get it. But is it ok for the kids? I'm afraid mine are "I want, I want" types, esp ds1. I don't get them stuff that much, certainly not every couple of weeks or even months, tho' will usually let them choose a sweet at the till if they've been good in the supermarket.
But, they constantly crave more stuff. They choose the breakfast cereal based on what the surprise is, they want to go to the dreaded McDonalds for the toy & theyn usually leave at least half, if not more of the food, they fight & squabble over stuff & want to get (albeit cheap) little things all the time.
i don't think they appreciate the cost, I mean this in a 'nice'/innocent way - they would be just as happt to get something that cost 50p as something which cost £10, as long as they get stuff.
They do have an awful lot tho, -we live a long way from family & don't see them often, so when they do get a visit they always get bought loads of stuff, even from nanny's neighbours!!
They have a playroom stuffed full of toys which they rarely play with. Thier fav things are 'shooters' - not guns, but things that fire discs & such like around.
i don't know if we're too strict ( although the infrequent family visits more than make up for it), but it's the little, daily bits of rubbish they crave & I don't know If I should go with the flow or not.
btw, with 3 kids, what do you do with all the stuff? I'm loathe to throw stuff out, case the youngest one wants to move onto it, but we have a serious amount of toys