Not the point of the thread but why is nobody talking about all the crap they put in kids medicine in particular paracetamol and ibuprofen that are used by most families regularly? There's about six 'E' numbers per dose and its almost impossible to buy them without artificial sugars.
Because people aren't feeding their children 3 bottles of ibuprofen every single day. Unless someone is extremely sensitive to artificial sugar, the benefits of taking a tiny dose of medicine far outweigh the nutritional risks. Medicine is also not marketed as "healthy" or as anything you need to be taking excessively. The aim is to take as little of any medication as necessary. It would actually be illegal if pharma companies attempted to use health benefits like natural ingredients or no E numbers as a selling point because they are misleading people into thinking it's acceptable to take a particular medicine more frequently.
The main point of the article is how marketing & packaging misleads people. There was actually a MN thread about a year ago on baby/toddler pouches. There was a militant group of posters defending Ella's Kitchen because they were deceived by the marketing into believing it's just as nutritious as fresh. Even when someone linked a scientific study proving that the manufacturing processed destroys key nutrients, some posters still weren't convinced.
In a breathtaking display of stupidity, there was one mum who was convinced that chewing up fresh veggies is exactly the same as the "maceration" process used to produce purees for shelf stable pouches. So the study that claimed maceration and heat treatment reduced vitamins was bullshit because you also have to chew your food before swallowing. That is the level of intelligence these big food companies know their target market have so it's extraordinarily easy to manipulate consumers.