I feel and know I spoil my 2 kids (aged 3 & 4) We can't go to soft play without mebuying a toy (and them asking for one), we can't go to supermarket without me buying them a magazine (and them asking for one). It's 100% my fault, I should have said NO from day 1. Now I feel the backlash of saying NO is too great... like drive home screaming because I didn't buy them the toy as we always have bought one after visiting a certain place in town etc etc. I know the answer is to keep saying NO. But are there any tips for de-spoiling your kids?