I recently picked up a pack of Nature Babycare nappies at Waitrose and have been really happy with them so e-mailed Tesco to ask why they did not stock any environmentally friendly disposables or reusable nappies. This was their answer:
...I have checked with regards to your enquiry on the availability of environmentally friendly disposable nappies and would like to confirm that we are trying to be environmentally friendly, but unfortunately, the nappies
did not sell well with customers.
We are customer led, we can encourage and promote as much as we like, but when it comes down to it, we need the sales from the customer in order to keep a product on the shelf...
At this point I could go on a rant for about 20 minutes non stop. My question is this:
Given the choice between 3 different nappies:
- Your standard disposable
- A Soft, thin, comfortable and dry nappy that at the same time has a reduction in the proportion of chemicals, not made of ordinary plastic, but a compostable biological maize film that breathes and is therefore still nicer for the baby"(excuse the Naty marketing blurb)
3)reusable nappies if someone could conclusively prove to you that the amount of work involved was negligible and that they worked equally well as (1)
If they were the same price or cheaper and were equally available would you try the "green" ones?
If the largest retailer in the UK doesn't see fit to stock the products (biodegradable or reusable nappies) because of lack of demand and there is no demand because people don't know they exist or are wary of them how are we ever going to address the tough legislative challenge to reduce the amount of biodegradable household waste sent to landfill, which includes the majority of the 2.8 billion disposable nappies that we throw away every year?