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Channel 5 advertising slimming aids during kids TV!!

5 replies

princesspants · 26/01/2014 10:15

My 6yr old DS and 4 yr old DD were glued to kids morning TV yesterday (Saturday). After a load of Barbie/Princess adverts I couldn't quite believe what followed - JML Slimming pants. Showing you a big lady with big thighs getting into the slimming pants and the before and after!! My DD turned around and asked "was that lady fat Mummy"?

Do our kids need that on top of all the bloody pressure that already exists?

For example, a friend of my DS's has a mum who is obsessed with her tummy (she is stick thin) is also (surprise surprise) obsessed with his. He took it upon himself to tell my DD her tummy was fat even though she is a normal slim 4 yr old. Since then she has moaned her tummy sticks out and pulls it in and complains if her clothes are "too puffy".

Im always careful not to mention anything negative or otherwise about bodies as I feel sorry for kids and the pressures they will face.

I think Channel 5 have to take responsibility for this careless timing of adverts although I suspect it has actually been well thought through. Who is watching Milkshake in the morning - Kids and their mums. Nice.
I will be taking this a lot further but I just wondered how other parents felt about this?

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BertieBottsJustGotMarried · 26/01/2014 10:15

It's not aimed at them, it's aimed at you.

BertieBottsJustGotMarried · 26/01/2014 10:16

Not you personally, obv Blush I just mean "mothers watching with their young children".

princesspants · 26/01/2014 10:42

Yes bertie I did say that. I realise it's aimed at mothers. Im not sure my 4 yr old DD knew that the advertising was aimed at me and not her though. She just identified a fat lady who needed to do something about it!!

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specialsubject · 26/01/2014 15:31

never watch commercial TV with kids unless you have recorded it and can fast forward through the ads.

they don't put ads on for your health, self-esteem etc. They put them on to make your kids pester you to buy stuff, with a side order of twisted self-image for later.

nldm1 · 27/01/2014 23:41

I agree with specialsubject. We record a select few programmes and watch those and fast forward the ads or we watch kids shows on the bbc to avoid ads all together.
I agree that a lot of ads shown during kids tv aren't appropriate for kids, but the ad executives know what they're doing. They know that mummy is watching tv with the kids and I'm not sure that morality is high on their list of priorities....

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