The midwife advised that it's best to avoid contact with baby during the night, to avoid stimulating him and causing him to get into the pattern of crying and then getting what he wants. It's worked quite well, avoiding eye contact, talking and so on.
I'm thinking of applying this during the day as well, until he can talk. It would be so much easier if I don't have to look at him or talk to him, and then we can just have some peace and quiet. When he's old enough to talk, he can ask for food himself, but until that time, I am keen on the idea of reducing this continual whingeing. Has anyone else tried this?