I didn't mean to suggest that every time you BF you should hide away - I just felt a relief myself when I realised it it absolutely fine to go and have a peaceful moment to yourself if you want to feed and there are people around.
It's all very well saying you should be happy to feed in front of anyone - I am sure you will reach that point. But for me (and plenty of others I know) breastfeeding was not easy in the first few weeks - that is not a negative point, just an important preparation!
I had a painful let down and very sore nipples - I cried when latching on for the first two weeks - please dont be put off by that, once I got going it was so , so much easier than bottle feeding - I went camping for a month when DS was a few months old and it made things so much simpler that I was breastfeeding. It became like second nature - the feeds get shorter etc etc.
But I think part of the reason BF rates in this country are so incredibly low - and they are appallingly low, most women stop after a few weeks - is because people are not realistic about the intense commitment of those first weeks. And also that it can be normal to be in pain at first - you and the baby will learn to latch and that pain will go - then it is worth it because you have a free simple supply! Also, feeds can take 40 minutes - I always fed 20 minutes each side - and that is an important time for you to rest. Nature wants you to rest so you have energy for the baby!
Babies feed very frequently at first - other people will get lots of chance to hold the baby, but if you want to go and hide away then please do - you need to feel relaxed and if there is any anxiety about feeding in front of people then do what you need to do.
kellymom is a very good website.
Also find a BF support group to visit to get real physical help with your latch.....and support/ tea/ chat!