I took DS on a penny hike last weekend (there's not much to do where we live, so we have to be inventive!)
Ended up at Burger King, which we don't usually go in as it's the other side of town, but I needed a sit down and there was a play area for DS, so we went in for a treat.
DS asked for (the BK version of) a Happy Meal and with it came an Iron Man toy and all the details of the film. DS asked if Iron Man was a super hero that helped mummies with the housework (ironing ) sadly not!
But DS played and played with his Iron Man toy and asked if he could go and watch the film. We went along yesterday, only to discover that the film is a 12A. DS is 6, so he is too young to watch it.
Am I alone in wondering why the Iron Man marketing has been directed at young children (I don't know any 12 year olds that eat Happy Meals), when they will not be able to watch the film? DS is very disappointed . Have also noticed lots of Iron Man toys being sold in Woolies, Tescos, etc??