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Original poster

Grammar queens - advice needed please...........

17 replies

krocket · 20/10/2004 15:12

In writing general corporate blurb would you say it was acceptable to switch between refering to the company (you are writing about) as 'we' and the actual name of the company. Does that make sense?
i.e. 'We are a responsible caring blah blah blah.' next line 'Acorn antiques works closely with its clients....'
oh were is ks when I need her!

OP posts:
popsycal · 20/10/2004 15:13

If it meant to be formal, I would stick to referring to the company in the third person...ie acorn is a responsible caring blah blah blah

KIQFTM · 20/10/2004 15:14

Don't know if it's right but I would say 'Acorn antiques...' in the first sentence and 'We...' in the following ones

spacemonkey · 20/10/2004 15:14

agree with popsy, stick to one or the other i would say

Original poster
krocket · 20/10/2004 15:15

well it's formal but kind of friendly (you know, pukey corporate feel good stuff)

OP posts:
KIQFTM · 20/10/2004 15:16

Think you need to introduce them before you refer to them as 'we'

Original poster
krocket · 20/10/2004 15:17

e.g. "At acorn antiques we recognise that...."
?

OP posts:
Bunglie · 20/10/2004 15:17

Personal opinion here, as I don't really understand...you need someone intelligent...

But would it make a difference as to who the letter is from, ie. the director of the company or a personel officer...IYSWIM?????

Not sure that makes sense?

Original poster
krocket · 20/10/2004 15:18

it's not a letter, it's corporate brochure blurb

OP posts:
spacemonkey · 20/10/2004 15:19

I think the third person would be more formal sounding whereas the first person plural is more friendly and direct. So I guess it depends on the type of company as to which is the most suitable

popsycal · 20/10/2004 15:19

ditto what spacemonkey said...that is what i was trying to say earlier - but Sm did it better

KIQFTM · 20/10/2004 15:20

Yes, that sounds ok kr

spacemonkey · 20/10/2004 15:20

shucks popsy

popsycal · 20/10/2004 15:21
Grin
puddle · 20/10/2004 15:21

I'd say no. Don't they have house style guidelines on this ie are they formal 3rd person or touchy-feely we?

KIQFTM · 20/10/2004 15:21

In fact, write it now and then just read it again tomorrow and it'll all fall into place and it'll become obvious how it should be written

popsycal · 20/10/2004 15:22

need to thikn audience and purpose
who is the 'blurb' aimed at and for what reason....??

Original poster
krocket · 20/10/2004 15:24

yes KIQFTM I think that is good advice. Sometimes you can get too close to stuff can't you. It's aimed at potential customers (B2B)
I always think 3rd person can sound a bit pompous and stuffy

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