...since so few people seem to observe them?
I always thought that it was down to the laws of physics - that the faster you go, the more kinetic energy the vehicle has and the worse an accident will be, plus the risk on particular roads (eg residential) of people leaping out at you unexpectedly/ coming out of junctions/poor visibility due to permanent landscape features/schools etc.
But I must be wrong since nearly everyobody drives faster than the speed limit.