Hi
Wondering if anyone of the relevant background can give me some pointers...
We've just launched our company and are doing our marketing so was wondering if you could advise on how to contact the right people in the UK press. Our company takes people to remote and normally inaccessible areas of the central Bosnian mountains. Very briefly, on the tours you get the most stunning views, all typical food and drink prepared by our own chef, lots of culture and history, and camping in real wilderness. It's family friendly and it's a real 'get away from it all' trip.
Our next step is to try and get a story in a UK broadsheet, since we think the trip and the destination is unique and different from aything else on offer. Would I be right in thinking that the simplest way to do this is to try and directly contact Features Editors and try and 'sell our story' so to speak?
We may also have some potentially good human angles (but this might just be a matter of opinion!). Stuff like: 2 Brits + son sell up and leave it all behind to set up a self-sufficient smallholding in Bosnia; struggling against Bosnian bureaucracy to set up a company; bilingual household (welsh and english) learning to speak Bosnian; doing our bit to bring tourists back to post-war Bosnia; the other side of the company coaches local professionals in Business English to prepare them for international trade (a service which has never been available in this region before); DH came here for the first time during the war so has seen massive social, cultural and political changes take place in the last decade. There are more but you get the gist! Do you think that it is worth mentioning any of the human angles? Be honest with me, because I'm only trying to think of ways of attracting their attention from the off. If it's all 'been done before' then I'll keep the private stuff to ourselves!
We've already tried contacting some of the specialist magazines but the response has been poor, so I want to get the approach right before going for the broadsheets. I'm sure they get thousands of emails every day!
If anyone can give us some tips, I'd be very grateful .