I can't stand the use of the present continuous to describe your thoughts.
I know that it's meant to imply something more fleeting and of the moment, but the sound of it makes me cringe.
I think it's part of the modern trend of not daring to be definite about anything. If we say we like or don't like something, we feel we might be judged for having an opinion, or we fear that we'll be accused of being judgemental so we qualify our statement with 'imo' or 'imho.'or use phrases like 'I'm loving ...'