Why is this?
There's wall-to-wall cookery shows on TV, chefs are celebrities for making a bit of chicken and some potatoes and leeks look nice in a tower on a plate, we have more "choice" than ever - and there's so much ill-feeling about food, what we eat, what we feed our children...
"Oh, I really shouldn't..."
"It's naughty of me, but I can't resist..."
"I am allergic/intolerant/on a diet/cutting out carbs/eating protein/only having sausages on even days/on a grapefruit and flaxseed only diet"
Mental, isn't it?