Quote from their website: (Spring 2014)
"Today across all 47 of our nurseries, only 2% of our practitioners are male but we want to change that and are pledging to make a difference. Our aim is to have at least 2 male practitioners working in every one of our nurseries by October 2014. That will give us a 10% strong male practitioner work force to rival current national statistics stating that just 2% of men work directly with children in the early years."
Well, they might have tried but who knows? I wrote to them asking if they had succeeded, or whether they got close. No reply. It's past the end date for the big push but they haven't bothered to take the page down. Have they forgotten about men in childcare? Was is just a PR stunt?
It's probably great they tried (assuming it wasn't just PR), but if they actually care about making a change they need to tell us if it worked or what they did. Other people can learn from them if they share their experiences, but it seems it was done for the advancement of Co-operative Childcare and not for the cause of more men in nurseries or the resultant benefit of the children.
Any parents who send their children to one of their nurseries know anything? Or maybe staff who work for them?