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Find out what MNers have to say about IKEA’s SMÅLAND

94 replies

AbbiCMumsnet · 01/11/2019 09:28

This is the feedback thread for the Mumsnet users with children aged between 3 - 10 who have tested IKEA’s SMÅLAND crèches in their stores around the UK.

Here’s what IKEA has to say:
“For many a trip to IKEA is a fun day out for the whole family. We take pride in ensuring there are features and facilities available that families need and with something for everyone to enjoy. Play facilities make shopping more fun and easy for families with children. Parents can relax and enjoy shopping, whilst children can learn and have fun.
Our supervised play facilities aim to provide a space where every child can be an individual having new and memorable experiences, whilst opening their imagination and creating curiosity.
Please read here for more details about SMÅLAND, including information about children with additional needs. You can check here to locate your local store.”

Testers, please give your feedback by answering the questions below:

  • Overall, how would you summarise your experience of the Småland (crèche)?
  • Does the free creche service supports your overall experience of IKEA?
  • Were you aware IKEA offered a free crèche service the review?
  • How do you feel we could improve this service going forward and would you recommend this service to a friend?

All testers who give their feedback will be entered into a prize draw where 3 x MNers will win a £100 IKEA voucher.

Thanks and good luck!
MNHQ

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Find out what MNers have to say about IKEA’s SMÅLAND
OP posts:
Thisoneorthatone · 01/11/2019 18:17

Overall, how would you summarise your experience of the Småland (crèche)?
Basic free creche for children - we were at Småland IKEA Croydon.

The registration process was easy, the lady used the mouse and my partner entered info straight into computer which made it easier. Did need an emergency contact number who wouldn't be in IKEA which was tricky because don't really have that sort of back up with both of us there, but used a distant relation. I liked the buzzer you get to let you know when you need to go back, though we went back before we needed to, so ours never went off.

DS4 liked the ball pool and the play restaurant/kitchen, and he made a friend. DD6 liked painting and the ball pool, and watched a bit of a film.

Does the free creche service support your overall experience of IKEA?
Yes I think so. It's a bit random but it's nice that it's there, especially as IKEA is the place you can't spend much time in without arguing with your partner and do tend to spend a long time.

Were you aware IKEA offered a free crèche service?
Yes. I didn't know much about it but my older two had always asked to go there on the way past.

How do you feel we could improve this service going forward and would you recommend this service to a friend?
I would have preferred if they'd been doing some themed activities, crafts or something. Both mine had a nice time but it was like a not-very-good nursery, staff weren't that engaged with the children and it felt quite bland. I understand why, it must be hard doing transitory care for ever changing children but it didn't make it so appealing.

DD6 came out in floods of tears because she couldn't find a picture she'd made while she was there. She'd left it on the table and no-one could find it, I guess someone put it in the bin, so while she still said she had a nice time that was quite discouraging. It took quite a long time for her to stop crying and her picture painting never turned up (we went back to check after lunch).

It would be hard to organise more activities unless there were sessions, so maybe that might be a good idea, instead of it being so nursery like. Hourly sessions on the hour, where staff were more able to sit with children, crafting or dancing.

It looked quite run down inside too; it would be nice if it had little rooms like a mini IKEA but that would probably be bad safeguarding.

I would probably only use Småland again if we had some major furniture decisions to make; I do like that it's there but I have two preschool children too so didn't gain any child-free time. My children will probably ask to go again when we go back to IKEA but I'll probably try and talk them out of it and go to the playground (which was shut when we went) with them instead, unless we have some major buying to do.

I would recommend it, but with reservations!

MyLastUsernameWasRubbish · 01/11/2019 18:46
  • Overall, how would you summarise your experience of the Småland (crèche)?
Really positive. Very slick booking system and lovely range of toys and things to play with. Daniel loved the ball pit and the toys. He was happy to go in and enjoyed his playtime much more than he would have enjoyed traipsing around the showroom.
  • Does the free creche service supports your overall experience of IKEA?
Yes. It’s really helpful. We love IKEA anyway and especially like the restaurant and children’s items.
  • Were you aware IKEA offered a free crèche service the review?
Yes. We had used it once previously.
  • How do you feel we could improve this service going forward and would you recommend this service to a friend?
I would recommend it to a friend. My only comment would be that 45 minutes isn’t much in a very busy IKEA store on half term. I regret spending 25 minutes of my precious child-free time queuing for a coffee in the cafe! But during non-busy times, it would be lovely. Only tricky because most children start school at 3 in my region so once they’re old enough to go to smaland, they’re committed to going outside of school times when it’s busier.

Overall though, we love a day out at IKEA and looking forward to my youngest child being old enough to go to the crèche too!

TargaryenDragon · 01/11/2019 19:28
  • Overall, how would you summarise your experience of the Småland (crèche)?
Very pleasant and enjoyable. I have a son with SEN and they were great with meeting his needs.
  • Does the free creche service supports your overall experience of IKEA?
It's only an hour so doesn't give you long enough to go round IKEA, which is huge! 1 and a half to 2 hours would be better.
  • Were you aware IKEA offered a free crèche service the review?
Not really.
  • How do you feel we could improve this service going forward and would you recommend this service to a friend?
Longer time. The pagers didn't work very accurately, so some improvement needed there. But I would recommend to a friend.
Greensmurf1 · 01/11/2019 20:01
  • Overall, how would you summarise your experience of the Småland (crèche)?

Småland Staff were Organised, efficient, and professional but quite low key. I am not sure if they are more warm and welcoming in situations where kids are looking more nervous about spending time there.

45 minutes goes by in a flash so if you use the crèche, you need to make a plan about how to spend the time and where the shortcuts are to get you where you want to go. I had, probably naive, expectations that kids could stay there for a couple of hours.

  • Does the free creche service supports your overall experience of IKEA?
Yes, I can see they are trying to be welcoming to families and help the shopping experience.
  • Were you aware IKEA offered a free crèche service the review?
Yes, but had never used it.
  • How do you feel we could improve this service going forward and would you recommend this service to a friend?

It would be helpful if the sessions could be longer. 45 minutes is barely enough time to navigate your way through the showroom let alone take the time to measure a bunch of items and make decisions about what fits/feels comfortable. We ran out of time to figure out wardrobe planning options because we had a few different rooms to furnish.
I would recommend Småland because it gives kids a chance to play and take a break from a long shopping trip, and it gives parents a chance to focus on their to do list without having to worry about whether their child is starting to wandering off or get in the way of other shoppers or demand attention and entertainment because the shopping trip is taking a long time.

Danlsb · 01/11/2019 20:43

Overall summary: Absolutely amazing my daughter really loved it and is desperate to go back. The craft’s were really nice and the staff brilliant.
Does crèche enhance ikea experience: definitely it gave me time to browse without my 5 yr old running amok and getting bored out lost. Kids had a good time and so did I ( although I probably ended up spending more money 😆)

Were you aware of the free service: yes but previously just ordered on line or left kids with grandma

How could we improve?: the ballpool was out of action staff said it was awaiting repair and have been closed for a while which my little one was disappointed about.
Would most definitely recommend

merliquin · 01/11/2019 21:21
  • Overall, how would you summarise your experience of the Småland (crèche)?

Good. I took my 5 & 7 year olds who were really excited. They enjoyed playing with a variety of toys/activities and watching a movie (Shrek). They said the staff and other kids were nice too.

  • Does the free creche service supports your overall experience of IKEA?

Yes, it was amazing to whizz round without wrangling kids at the same time. I could focus on my shopping and managed to pick up everything I was looking for. The crèche sped up my visit and gave me an hour of relative peace!

  • Were you aware IKEA offered a free crèche service the review?

I’d seen the crèche by not used it before.

  • How do you feel we could improve this service going forward and would you recommend this service to a friend?

The ability to register in advance online would be great as the process takes a while. Whilst waiting in line I thought if I wasn’t reviewing the service, I probably would have just taken the kids round the shop (I’m always rushing, trying to fit everything in so find waiting unnecessarily really frustrating). The info on Mumsnet said the crèche takes children up to 10 years but the sign in the ikea I visited said they only take children up to 8. Due to a change of plans, I didn’t have my 10yo with me but it would have been disappointing if I couldn’t have left him too. It was also a bit disappointing that the ball pit was closed but it seems there was plenty to keep the children happy despite this. It was quite awkward having to go back into the marketplace after checkout to pick up the kids - I couldn’t find my way back in but a member of staff at the entrance desk gave me directions. I’d only bought small items but a bulkier shop would have been even more inconvenient.

Overall, I would recommend the Smaland crèche - a fantastic free service that works for children and parents. Thanks for the opportunity to try it out - we’ll definitely be back!

RandomUsers · 01/11/2019 21:45
  • Overall, how would you summarise your experience of the Småland (crèche)?

It was a lovely day shopping all by myself in ikea. 45 minutes flew by.

  • Does the free creche service supports your overall experience of IKEA?
Yes, definitely. Was able to browse the store without considering the need to make it enjoyable for the children.
  • Were you aware IKEA offered a free crèche service the review? I thought ikea had a stay and play facility, never knew it was a crèche.
  • How do you feel we could improve this service going forward and would you recommend this service to a friend? I would definitely recommend. Maybe if the form could be pre- filled before visiting ( maybe when booking the crèche online)
Hollieh89 · 01/11/2019 22:05

Overall, how would you summarise your experience of the Småland (crèche)?

Excellent, it was busy when we went and we had to book onto a later time slot, we took this as a good sign as it must be good if its busy! We used the time that we had waiting to go and get something to eat so time past quickly. The girls came out really happy and the staff were really good and on top form when being told my daughter as a nut allergy. Staff were fantastic.

  • Does the free creche service supports your overall experience of IKEA?

Yes it's great that the girls had somewhere they could safely play while we went shopping. It's important that we know they are safe and this is exactly how staff made us feel.

  • Were you aware IKEA offered a free crèche service the review?

Yes I knew that ikea did this and its lovely to see it's for the age group that can enjoy it.

  • How do you feel we could improve this service going forward and would you recommend this service to a friend?

I think it's perfect the way it is, it's a free service that helps parents out and kids love it, they came out with things they had made and had had a great time. Yes I would recommend to family and friends.

Thanks for picking us!!! It really helped after our recent house move!

ilovecake77 · 01/11/2019 22:23

Overall, how would you summarise your experience of the Småland (crèche)?
very positive,my 8 yr old really enjoyed it,even though at first she was reluctant to go in as she thought it was for babies!i wish more shops had a free creche!

  • Does the free creche service supports your overall experience of IKEA?
yes,i love ikea,the cafe and meals are lovely and really cheap,great family friendly store.
  • Were you aware IKEA offered a free crèche service the review?
yes i was aware,i have used this service many years ago when my daughter was younger.
  • How do you feel we could improve this service going forward and would you recommend this service to a friend?
i would reccomend to a friend as ikea is quite a big store to get round and children get bored so having somewhere for them to play whilst parents shop is brilliant! i do think you could improve the service by having more things to do for older children and having longer time slots as 45 mins doesnt seem long enough to get round the store ,browse and buy. also maybe let parents have a chance to view inside to see what the children can do in the creche.
TheSeaWitch · 01/11/2019 23:12
  • Overall, how would you summarise your experience of the Småland (crèche)?

Extremely positive! My daughter absolutely loved it. I was surprised with how much they actually have in there; she came out with some little craft projects that she'd made in there, and told us that she'd been in a soft play and ball pit too. She really had a great time, and has asked us several times to go back again.

  • Does the free creche service supports your overall experience of IKEA?

Yes, definitely. I've always been aware that IKEA is a very kid friendly place to visit (there is lots of evidence of this in the restaurant) so it makes sense they would be offering this service.

  • Were you aware IKEA offered a free crèche service the review?

Yes, I knew the crèche existed, but until now we'd never made use of it as my daughter wasn't old enough/didn't want to leave us. However, I wasn't aware that this service was free, which is brilliant, especially when it's essentially an hour's soft play for nothing.

  • How do you feel we could improve this service going forward and would you recommend this service to a friend?

I would definitely recommend it. I was a bit wary of leaving her there alone, especially with not knowing the staff. But I was reassured by all the information about the people providing the service on the walls outside of the crèche, and the fact that the signing in and out procedures are so secure. Our daughter was given a belt with a number to wear, and we were given a corresponding pager to take around the store with us, and were told that we would be beeped if at any point our daughter wanted us back - this was definitely a great thing for a nervous parent or child!
The only thing that could improve the service was the time. Each time slot is for an hour, but when we arrived (Sunday afternoon) it was extremely busy and by the time we had filled out all the paperwork, queued and actually booked her in, almost 20 minutes of the time had gone. The IKEA showroom is very large to get around, and my husband had to end up going to fetch her when her time was up, but we hadn't finished looking around. The parent who signs the child in has to collect, and luckily it was my husband; I am pregnant and if I had signed her in I would have struggled to get all the way back downstairs from the middle of the showroom, and it would have cut her already short time slot even more.
Despite the short time my daughter really, really enjoyed her play in there, and we will definitely be using the service again.

lillypopdaisyduke · 02/11/2019 06:08

Overall, how would you summarise your experience of the Småland (crèche)?

It was really positive My 3 year old son had a fab time at Leeds Smaland. It was really safe and secure which made me very reassured when leaving him. The staff were so approachable you could tell they were confident and loved small children. He made Halloween items and made the most of the soft play. It gave me real peace of mind to see how much the other children were enjoying the creche too loved the variety of toys and arts and crafts activities and did not want to leave when I came to collect him 30 minutes later.

Does the free creche service supports your overall experience of IKEA?

Definitely I was able to relax, browse, and choose the item I wanted (A wardrobe) without being distracted and making endless trips to the loo.

  • Were you aware IKEA offered a free crèche service the review?

No I was not, before this test, I had not been to Ikea for a couple of years.

  • How do you feel we could improve this service going forward and would you recommend this service to a friend?

I would like to be able to reserve a place as it was full when I went and had to wait 30 minutes , which was not too bad, other mumsnetters seemed to have waited longer, It could also be improved by having a store map on the lanyard to find the service, I was panicking when I had 5 minutes to go and I had lost my bearings (a staff member in store helped) And yes I would recommend - If you went early to secure a place as I know now it gets very busy at peak times.

Thank you for selecting me as a tester.

joffreyscoffees · 02/11/2019 07:29

How did I not know that this exists! I live 5 minutes from the Leeds store and doing quite a lot of home improvements at the moment. Ikea is one of the easier stores to take 15 month old DD to but she needs constant entertainment .. this would be perfect. Will try it out next time.

duploinmyteaagain · 02/11/2019 08:33

My 4 year old always enjoys going to Smaland and in fact asks to go IKEA so he can go there. Our recent visit to the Reading branch was no exception. The queue was short despite it being a Sunday lunchtime and we were able to book him in for the next available session quickly and easily as they already had our details from previous visits. My husband I enjoyed a leisurely browse and even had time for a coffee before collecting him. I always recommend Smaland to friends.

Klh88 · 02/11/2019 11:34
  • Overall, how would you summarise your experience of the Småland (crèche)?

Very positive. My 5 and 3 year old went in together and had a brilliant time. We could watch them from above so stayed for a few minutes to see that they were OK and they looked like they were having a great time. They both really enjoyed it and want to go again.

  • Does the free creche service supports your overall experience of IKEA?

Yes. I got there as the shop was opening but didn’t realise that the creche opens an hour after the store opens on a Saturday (it does say this on the website but I hadn’t read that). In the end, we did our shopping together then took the kids to the creche while I had a cup of tea in the cafe in peace!

  • Were you aware IKEA offered a free crèche service the review?

I was, but we’d never used it before.

  • How do you feel we could improve this service going forward and would you recommend this service to a friend?

I have already recommended it to friends. My only question was if 45 minutes is long enough to get round the shop, pay and go back to collect. It worked well the way we did it though as the kids actually enjoy going round the room setups. The staff didn’t really seem to be doing any activities with the children when we were watching but it had only just opened at that point. There was enough play equipment and toys to keep my kids entertained for 45 mins without any extra activities anyway.

FlipFlopCottonTail · 02/11/2019 11:44
  • Overall, how would you summarise your experience of the Småland (crèche)?
It was easy to set up, the beeper was an amazing idea to inform you you're needed especially as my phone has no signal in ikea. Dd came out telling me all about making a new friend Grin and had drawn me a lovely picture. She was happy and settled. It felt extremely safe to leave dd there and the staff felt welcoming.
  • Does the free creche service supports your overall experience of IKEA?
Dd struggles with shopping so loved that she could be able to play while mummy shopped this makes shopping at ikea way more appealing to myself
  • Were you aware IKEA offered a free crèche service the review?
Vaguely but now that she has been id use the service again
  • How do you feel we could improve this service going forward and would you recommend this service to a friend?
I would recommend to family and friends and I believe it's an amazing free service which is extremely helpful to those who do have children who struggle in large busy shops so no improvements to offer!Wink
MrsRobert · 02/11/2019 12:52
  • Overall, how would you summarise your experience of the Småland (crèche)?
Excellent, my three year old enjoys a visit to IKEA so was looking forward to going in the creche. He told me that he wants to return.
  • Does the free creche service supports your overall experience of IKEA? Yes a more positive experience than usual. I was able to browse, buy what I wanted and relax in the restaurant. Usually when shopping with my young son I am hassled and distracted so want to run in and out as quickly as possible. A tantrum is usually around the corner!
  • Were you aware IKEA offered a free crèche service the review?
I've been waiting to try the creche and my son has just turned three.
  • How do you feel we could improve this service going forward and would you recommend this service to a friend?
I don't think there was anything I would suggest improvement on. It is definitely a service I will use frequently and will recommend to my friends.
Lemongrasssugar · 02/11/2019 13:41

Overall, how would you summarise your experience of the Småland (crèche)? Negative. I went two times and they never had availability. I even went really early the second time and was told they were fully booked for the rest of the day.

  • Does the free creche service supports your overall experience of IKEA? N/A
  • Were you aware IKEA offered a free crèche service the review? Yes
  • How do you feel we could improve this service going forward and would you recommend this service to a friend?
So I would recommend actually having availability and to hire more staff although I did see the staff there with only one or two children.
healthenme · 02/11/2019 17:07

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Mimozaaa · 02/11/2019 17:33

Overall, how would you summarise your experience of the Småland (crèche)?
Really fun ,enjoyable experince.

  • Does the free creche service supports your overall experience of IKEA?
Yes because shopping could be quite tiring for kids .
  • Were you aware IKEA offered a free crèche service the review?
Last year.
  • How do you feel we could improve this service going forward and would you recommend this service to a friend?
Making booking online and knowing that there is a space free .
messyhair1 · 02/11/2019 20:48

Overall, how would you summarise your experience of the Småland (crèche)? It was a really great experience. The staff was very friendly. My 3-year-old was a bit hesitant about entering the creche alone, but the staff was very welcoming, and my son had a pleasant experience there.

  • Does the free creche service supports your overall experience of IKEA? Definitely. With my son in the creche, dh and I could (finally) freely browse the store and discuss what we would like to buy.
  • Were you aware IKEA offered a free crèche service the review? No, that was my first time.
  • How do you feel we could improve this service going forward and would you recommend this service to a friend? Would be great if the time for the creche service could be extended to 90min when it is not full. Yup! It was a great experience and would definitely recommend this service to a friend.
arktis · 03/11/2019 08:16
  • Overall, how would you summarise your experience of the Småland (crèche)?

It was really good. I was especially impressed with the safety precautions - the staff ensured that I was the only one who could collect my child at the end of the 45 min. My daughter loved playing there, despite not being a fan of new places.

  • Does the free creche service supports your overall experience of IKEA?

Definitely. 45 min to myself helped me relax and look at the things I wanted to look at, without my child getting bored. Once her 45 min in Smaland were over, we toured IKEA again, together, and looked at toys and fabric, things that she loves. We ended up staying in IKEA for longer, and spending more than intended but it was totally worth it.

  • Were you aware IKEA offered a free crèche service the review?

Yes but I was never really brave enough to try. It's going to be my new thing though:-)

  • How do you feel we could improve this service going forward and would you recommend this service to a friend?

Would definitely recommend to a friend. It's nice to have some alone shopping or coffee and cake time. 45 min allocated felt quite short though, considering I only had about 30 min max to shop, before navigating my way back to the entrance to the shop, where Smaland is located. Considering how big IKEA is, and how busy it gets during the weekend, it's not quite enough time. 60 min would be amazing in future.

PooPooOfferson · 03/11/2019 09:50
  • Overall, how would you summarise your experience of the Småland (crèche)?
My son enjoyed Småland and wanted to stay longer (he played in the ball pit and watched films); it wasn't chockablock so children could play easily and staff could keep an eye on them; it is conveniently located near the entrance (Croydon Ikea).
  • Does the free creche service supports your overall experience of IKEA?
It is great that Ikea offer this free service; it gave me some quality uninterrupted eavesdropping opportunities :-)
  • Were you aware IKEA offered a free crèche service the review?
I did but thought it was for younger children and hadn't realised that children up to the age of 10 could use it.
  • How do you feel we could improve this service going forward and would you recommend this service to a friend?
I would recommend the service although: The signing up/in process was lengthy and it would be better if there was an additional person on the signing in desk to make the drop off/pick up service more efficient; it could do with being in a larger area so as to accommodate more children; 45 minutes is a bit short to get any shopping done.
Chocolation · 03/11/2019 10:00
  • *Overall, how would you summarise your experience of the Småland (crèche)?
It was great. My son really enjoyed it and saw it as a fun trip rather than “boring shopping”. The staff were really friendly and spent time with him creating buildings with the big lego bricks. He LOVED drawing on the interactive whiteboard and didn’t want to leave when I cane to pick him up. The staff could also tell me everything he had been playing with.

I managed to get round IKEA much quicker than normal and actually had chance to look at things!

  • *Does the free creche service supports your overall experience of IKEA?
Yes definitely. It means we both enjoyed our time more and got everything I needed, so we had time to go and have meatballs in IKEA cafe for a bit of mum & son time too (we love IKEA meatballs in our family Grin).
  • Were you aware IKEA offered a free crèche service?
No, I had no idea it was free. I vaguely knew that there was something for kids as I remember playing in a ballpit at Warrington IKEA when I was a child but I hadn’t looked into it for my kids.
  • *How do you feel we could improve this service going forward and would you recommend this service to a friend?
Yes I would recommend it to a friend and have already.

I think better signage so it is obvious where it is and that it’s free. I had to ask where it was as I didn’t see it straight away, even though it’s by the entrance.

Also more information about it on the website with photos and making it clear it’s free.

Maybe a 10 minute warning on the beeper bedore the hour is up.
Thank you for choosing us to try it out.

Imgettingcheesefries · 03/11/2019 12:11
  • Overall, how would you summarise your experience of the Småland (crèche)?
Very positive, my daughter is 4 and incredibly shy. She couldn't wait to get in there and she had the best time, she's been asking to go back ever since. There was a bit of a wait to get in, but it was a Sunday and half term so that's to be expected. We went to the Nottingham store
  • Does the free creche service supports your overall experience of IKEA?
Definitely, it was a calmer easier experience. I'm usually handing out snacks, constantly checking we haven't lost anyone, trying to avoid buying any giant soft toys. It was fab
  • Were you aware IKEA offered a free crèche service the review?
I was aware there was a crèche, I've never used it because of dds shyness but she loved it so much, I will definitely use it again
  • How do you feel we could improve this service going forward and would you recommend this service to a friend?
I think it's great, the only thing I thought might be better is if it was slightly longer. Even child free- it's a struggle to get round Ikea in 45 minutes! We walked around, wrote down what we wanted, then picked dd up and went for lunch and went back to pick up what we wanted to buy
Tasha042 · 03/11/2019 14:16
  • Overall, how would you summarise your experience of the Småland (crèche)?
My daughter was very disappointed. We went to Ikea and tried to use Smaland only to discover that it was fully booked so she couldn't go in.
  • Does the free creche service supports your overall experience of IKEA?
No, we really like Ikea as a brand, I'm sure the creche is great too if you're lucky enough to get into it.
  • Were you aware IKEA offered a free crèche service the review?
Yes and I have heard great things from friends about it.
  • How do you feel we could improve this service going forward and would you recommend this service to a friend?
I wouldn't because we couldn't get into it! There was a note on the desk that said they are full but you can book a later time slot but no information on how to do this. So we waited at the desk for 15minutes but no staff appeared to ask about booking. So we left disappointed. To improve I would say hire someone to be on the reception desk at all times or leave more information on how to book. An online booking system would be great.