Q1. How did you find the SFL range in the store you visited in terms of availability? Was there enough to choose from or not? Which dishes grabbed your attention immediately?
I found the SFL meals fairly easily as the store that I visited was a fairly small city centre food store and only had two aisles of ready meals. I would say that the packaging doesnt stand out fantastically and perhaps in a bigger store I might have struggled to locate the range.
The selection was excellent - similar to the Count on Us range which was located adjacent to this range. There were both a good number of dishes to choose from and a great variety of types of food - better than any other ready meal range I've seen. They felt like proper grown up meals!
There were a good three or four further meals that I really liked the look of.
Q2. With the dish(es) you tried, did you heat them up in the microwave or oven? Did preparation method factor into your choice of purchase? If you regularly buy 'convenience' meals, how did the SFL dishes compare to others in terms of how quick and easy they are to prepare? If you don't usually buy 'convenience' meals, were you impressed with the speed/ease of preparing the dishes or not?
We chose the Ham Hock in a Tangy Mustard Sauce and the Chicken and Three Mushroom Tagliatelle. I would only choose meals which could be microwaved. These meals are, after all, meant to be quick to prepare. I do periodically buy meals from M and S's Count on Us range and the SFL meals seemed similar in terms of their ease and speed of preparation.
Q3. How did you find the portion sizes of the dishes you tried? Did you feel full afterwards? And how about your DH/DP - was he/she sufficiently full afterwards? What were his/her thoughts on the portion size?
At first both DH and I thought that the portion size was small (I think this is exacerbated by the fact the packs seem a little larger than normal to allow for an attractive displaying of the contents) but were both really suprised by how full we felt. I nearly stopped eating mine before the end (an event usually only instigated in me by acts of war, extreme and immediate natural disasters and death). Both of us agreed by the end that the portion size was very well chosen.
Q4. What did you and your DH/DP think of the dishes you tried in terms of taste and flavour - did you enjoy them or not? Is there anything that you think could be improved on this front? Would you consider the dishes you tried to be 'healthy alternatives' to other ready meal options or not?
I can't emphasise enough how much DH and I were impressed with the taste of the meals. They tasted like "proper" meals. The ingredients tasted of proper ingredients in a freshly cooked meal, rather than the subdued and oversalted ready meals we have had from other establishments. (This is an compliment that I would also apply to the many of the Count on Us meals we have had previously). If anything, these tasted even fresher than the Count On Us meals I've had.
We also loved the fact that the ingredients list actually included foods rather than food substitutes and chemicals and because of that alone I would rate them as being healthier than alternative ready meals.
Additionally, the Count On Us meals have weight watcher points marked on the back as a guide. I worked out the weight watchers points for the SFL meals we bought and the Ham meal came in really low for a ready meal, with the pasta being slightly higher but within the normal range.
Given all of these factors I was very pleased and would rate them as being a healthy and yummy choice!
Q5. Do you think the dishes you tried represented good value for money or not? Why?
Ah. Hmm.
I wish I could answer yes for this. They're just that bit more expensive that it makes me think twice. I've been happy to pay for the meals on the Count On Us range but at the time I purchased these the SFL seemed to just tip over the balance into expensive. I do think they have adequate value as you get a high quality product but at 50 pence cheaper I'd think they were excellent value.
Additionally, my perception is that I've seen other ranges on offer but not seen SFL on offer, but then I haven't considered this range before.
I would buy them as a treat - perhaps as an alternative to a takeaway. And that would represent a cost saving. But at £4 its not a habit I can take up, as much as I'd want to!
Q6. If it came up in conversation, do you think you'd recommend any of the dishes you tried to your friends/family? If so, why? If not, why not?
I would - but with a warning that it's not a cheap option