So sorry to be so late with this!
Q1. How did you find the SFL range in the store you visited in terms of availability? Was there enough to choose from or not? Which dishes grabbed your attention immediately?
The store I normally shop in is a medium-sized Simply Food branch and it generally has a decent selection of SFL - the exception is after 4:30 PM on a busy day. The dishes I tried first were the salmon & black rice (for me), and the chicken & mushroom tagliatelle (for DP).
Q2. With the dish(es) you tried, did you heat them up in the microwave or oven? Did preparation method factor into your choice of purchase? If you regularly buy 'convenience' meals, how did the SFL dishes compare to others in terms of how quick and easy they are to prepare? If you don't usually buy 'convenience' meals, were you impressed with the speed/ease of preparing the dishes or not?
Both of ours were microwave ones and I did choose them on that basis; they were very straightforward and easy, no faffing about with heat-wait-heat-again, etc.
Q3. How did you find the portion sizes of the dishes you tried? Did you feel full afterwards? And how about your DH/DP - was he/she sufficiently full afterwards? What were his/her thoughts on the portion size?
We both felt the portion sizes were fine: enough to be satisfying. I used to buy the Count On Us meals sometimes and I do think SFL is much more filling than those.
Q4. What did you and your DH/DP think of the dishes you tried in terms of taste and flavour - did you enjoy them or not? Is there anything that you think could be improved on this front? Would you consider the dishes you tried to be 'healthy alternatives' to other ready meal options or not?
We enjoyed both the dishes I've mentioned: I liked the salmon & black rice, but I'm not sure it would appeal to DP. The tagliatelle we both liked; the mushrooms were really good. (I have had that one myself since, and slightly felt I could have happily sacrificed some of the chicken for even more mushrooms, but probably that would throw all the carb-balancing out of alignment?) We have tried others that we've also enjoyed: the beef stroganoff, the Thai green & red curries, the salmon with new potatoes and the ham hock. All were good and we'd buy them again, in theory. I do think they're healthier than other ranges.
Q5. Do you think the dishes you tried represented good value for money or not? Why?
They do seem worth it. They are expensive, but I'm OK with that because they're healthy, some thought has clearly gone into them, and the ingredients seem to be of a good quality. To me, that makes it justifiable.
Q6. If it came up in conversation, do you think you'd recommend any of the dishes you tried to your friends/family? If so, why? If not, why not?
Yes, I definitely would, although I'd probably feel I had to say "they're expensive, but ...".