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Marketing to women discussion - Tuesday 1pm

7 replies

carriemumsnet · 19/04/2007 11:05

Hi all

We've been asked by a new specialist female marketing company www.prettylittlehead.co.uk to find out what women think of marketing that's targeted at women. By marketing they mean anything from radio/TV/ newspaper/magazine ads to direct marketing that comes through the door. We're not talking about marketing to children (that's a whole other subject) but more what brands you like and which you don't and why? What irritates you about the way companies market to you and which brands or products should be more aimed at women which currently seem completely focused on men. Do you think advertisers try and make you feel good or bad about yourself in order to flog their products to you? Who or what do you trust for advice on products ? (need we ask? ) There is of course no compulsion to take part in the debate/discussion, and as usual with online chats you can post your thoughts in advance, but anyone who joins in between 1pm Tues and 1pm Weds (to give all the night shift a chance) will be entered into this week's competition.

Hope to see you there

carriemumsnet · 24/04/2007 11:26

well it was supposed to be folks who joined in from 1pm, but I'm sure you'll be back then won't you?

carriemumsnet · 24/04/2007 13:05

Welcome one and all and welcome to Jane from pretty little head. We just thought it would be interesting to find out what y'all think about being marketed to/ at (grammar?). My personal bugbears are the zillions of catalogues through the door - don't they think we care about trees? - and the way cars seem often marketed towards men, when in my experience women are the ones who either make the family car decision or have a big say in it... or is that just me?

Over to you

carriemumsnet · 24/04/2007 13:15

What about the Dove ad - when someone came up with the idea that if they portrayed "real" women we'd like the brand more - did that work for you?

carriemumsnet · 24/04/2007 13:17

Sorry crossed posts... will be quiet for a bit

carriemumsnet · 24/04/2007 13:21

Sorry can't keep quiet (ask the dh) Sheila's wheels is annoying/catchy but has it worked? We've all heard of them now and we're women and we know what they offer - insurance to women. Would you actively not get insurance from them because the ad is irritating, or would you try them next time, because you've heard of them and if cheapest you'd go for it, irritating jingle or no?

carriemumsnet · 24/04/2007 14:57

Hi AitchTwoOh - perfectly valid question on the money front. Truth is, no there's no money changing hands on this. PLH suggested it and we thought it would be an interesting debate. We also hope that it might lead to money changing hands at a future date

CarrieMumsnet · 06/11/2007 18:00

Hi all

Just thought I'd feedback that this discussion plus the survey we ran a while back were featured in Marketing magazine in October. There's a link to the articles (one teaser article on front page, on bigger one in the middle) but unfortunately you have to register to be able to read it - it doesn't take long but is obviously a bit of a bore. But if anyone's interested it's a great article with some good quotes from Mumsnetters.

You can find it (and then register) here
www.brandrepublic.com/InDepth/Features/756036/Women-Thoroughly-modern-mothers/

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