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Need your help with pre smartphone youth photos for new Rage Against the Screens campaign

143 replies

JustineMumsnet · 12/05/2026 15:05

Hi all,
We’re looking for real photos from Mumsnetters’ gloriously pre-smartphone youths for a new Mumsnet ad campaign about getting kids off screens and back into real life (part of our wider Rage Against the Screen campaign).

We’re calling it Your Mum Thinks You Should Live a Little and the basic message to teens is:

  1. Your mum was actually quite cool once
  2. There’s more to life than staring at a screen and your mum wants you to go out and live it

It’s a celebration of the slightly chaotic, occasionally misspent, entirely offline lives we were living before social media arrived.
Think:

  • blurry disposable-camera nights out
  • giant trousers and tiny tops
  • first festivals
  • dodgy fringes
  • snogging behind the bike sheds
  • actual hobbies
  • friendship groups that existed in 3D
  • rave/goth/indie/skater/grunge pics
  • terrible fashion choices
  • chaotic holidays
  • badly decorated teenage bedrooms
  • anything that screams “1990s”

If you’d like to contribute, upload your photos here.
If we’d keen to use any as part of the campaign, we’ll of course contact you directly first.

We’ve shared a few examples below to get everyone started. Let us know what you think?
Thanks,
Justine

OP posts:
Lugol · 20/05/2026 18:26

Whoever dreamt up this campaign with photos of naked teenage girls seriously needs to wobble their head.
Are there not enough naked teenage girls on the internet already FFS?

And 'Mum was nude' 🙄 Why is it if women are to be depicted as having fun they must be naked?
Talk about giving the patriarchy exactly what they want.

CorporalKlingfilm · 20/05/2026 18:50

L0V315 · 17/05/2026 12:52

@JustineMumsnet Mumsnet HQ

You really need to take the photo down, naked teen photos have ZERO. Place. Online.

Yes, it is a real misstep. Stopping the circulation of naked teen photos is exactly what Jess Phillips has (rightly) been arguing with Starmer and his Cabinet about, up till the point of her resignation. Apparently there isn't the political will at the top to take on the tech bros, Phillips says.

I wonder if MNHQ was ever aware of this - and where they stand?

BeardySchnauzer · 20/05/2026 18:55

Also, they are asking people to send in photos. So if people send in a nude photo of them as an underage teen and mn upload it - are they not distributing underage nudes?

and does this campaign assume all teens spend all their time in their rooms? Have they never seen a teens photo reel?

the whole thing is baffling tbh

Taztoy · 20/05/2026 18:57

BeardySchnauzer · 20/05/2026 18:55

Also, they are asking people to send in photos. So if people send in a nude photo of them as an underage teen and mn upload it - are they not distributing underage nudes?

and does this campaign assume all teens spend all their time in their rooms? Have they never seen a teens photo reel?

the whole thing is baffling tbh

What worries me is that I could send in (hypothetically) a naked teen photo and it might not be me it might be someone I dislike.

distributing indecent images of a minor?

CorporalKlingfilm · 20/05/2026 19:03

And surely you’d need watertight permissions from everyone else in the group pictured?

fellowfons · 20/05/2026 20:06

JustineMumsnet · 12/05/2026 15:05

Hi all,
We’re looking for real photos from Mumsnetters’ gloriously pre-smartphone youths for a new Mumsnet ad campaign about getting kids off screens and back into real life (part of our wider Rage Against the Screen campaign).

We’re calling it Your Mum Thinks You Should Live a Little and the basic message to teens is:

  1. Your mum was actually quite cool once
  2. There’s more to life than staring at a screen and your mum wants you to go out and live it

It’s a celebration of the slightly chaotic, occasionally misspent, entirely offline lives we were living before social media arrived.
Think:

  • blurry disposable-camera nights out
  • giant trousers and tiny tops
  • first festivals
  • dodgy fringes
  • snogging behind the bike sheds
  • actual hobbies
  • friendship groups that existed in 3D
  • rave/goth/indie/skater/grunge pics
  • terrible fashion choices
  • chaotic holidays
  • badly decorated teenage bedrooms
  • anything that screams “1990s”

If you’d like to contribute, upload your photos here.
If we’d keen to use any as part of the campaign, we’ll of course contact you directly first.

We’ve shared a few examples below to get everyone started. Let us know what you think?
Thanks,
Justine

Nude teens? WTH? 😡

fellowfons · 20/05/2026 20:14

Jasminealive · 12/05/2026 22:35

The image makes more sense alongside the strapline it was designed for: “Your mum didn’t send nudes. She was nude.”

what the hell. What the actual hell. This sounds downright creepy. What ad agency came up with that? It’s appalling.

This

fellowfons · 20/05/2026 20:23

No thank you Mumsnet.

That image would hang perfectly in Epstein's house.

Bye and adios, I don't associate with this sort of thing and will deregister. Ugh.

MyOtherProfile · 20/05/2026 22:40

JustineMumsnet · 12/05/2026 15:05

Hi all,
We’re looking for real photos from Mumsnetters’ gloriously pre-smartphone youths for a new Mumsnet ad campaign about getting kids off screens and back into real life (part of our wider Rage Against the Screen campaign).

We’re calling it Your Mum Thinks You Should Live a Little and the basic message to teens is:

  1. Your mum was actually quite cool once
  2. There’s more to life than staring at a screen and your mum wants you to go out and live it

It’s a celebration of the slightly chaotic, occasionally misspent, entirely offline lives we were living before social media arrived.
Think:

  • blurry disposable-camera nights out
  • giant trousers and tiny tops
  • first festivals
  • dodgy fringes
  • snogging behind the bike sheds
  • actual hobbies
  • friendship groups that existed in 3D
  • rave/goth/indie/skater/grunge pics
  • terrible fashion choices
  • chaotic holidays
  • badly decorated teenage bedrooms
  • anything that screams “1990s”

If you’d like to contribute, upload your photos here.
If we’d keen to use any as part of the campaign, we’ll of course contact you directly first.

We’ve shared a few examples below to get everyone started. Let us know what you think?
Thanks,
Justine

Why hasn't this photo been removed yet?

SpinSpinSugarPuff · 20/05/2026 22:47

This is a really weird campaign. Even I'm cringing and I'm im my forties.

JuliaMaesa · 21/05/2026 09:21

MyOtherProfile · 20/05/2026 22:40

Why hasn't this photo been removed yet?

It hasn't made enough money yet.

PinoirNot · 21/05/2026 11:47

CorporalKlingfilm · 20/05/2026 18:50

Yes, it is a real misstep. Stopping the circulation of naked teen photos is exactly what Jess Phillips has (rightly) been arguing with Starmer and his Cabinet about, up till the point of her resignation. Apparently there isn't the political will at the top to take on the tech bros, Phillips says.

I wonder if MNHQ was ever aware of this - and where they stand?

MNHQ are aware of nothing except money. If they can make money off teenage nudes, then that’s what they’ll do.

I assume this is what they were so desperate to get everyone to sign up to “premium” for. Now nobody has they can argue that it’s the fault of the members that they’re turning to underage porn.

BeardySchnauzer · 21/05/2026 11:52

The fact MNHQ and Justine seem to have disappeared from the thread and the nude photo is still up says a lot about their moral compass. And they have the nerve to criticise other social media platforms!!

MyOtherProfile · 21/05/2026 12:00

JuliaMaesa · 21/05/2026 09:21

It hasn't made enough money yet.

😟

INeedAnotherName · 21/05/2026 12:13

I'm late to the thread but have been wondering why I keep seeing a picture of three naked girls on nearly every thread.

It is not appropriate in any way MN, no matter how you try to spin it.

Jasminealive · 22/05/2026 22:36

So the photos have gone. But no acknowledgment…..cool cool

ProfessorBinturong · 23/05/2026 00:06

Gone from the thread, but now no clues as to what's in the campaign.

NoCommentingFromNowOn · Yesterday 02:15

@Jasminealive @ProfessorBinturong If you look at the OP, near the bottom is a link in blue ‘please upload your photos here’ or similar. Click on that and it takes you to an online form to upload your own photos of your children’s bottoms. Or your own.

God knows why it’s still here.

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