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Mumsnet campaigns

For more information on Mumsnet Campaigns, check our our Campaigns hub.

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Original poster

GAP Boycott?

47 replies

diotima · 03/10/2011 06:41

GAP are running a promotional campaign called "Mondays are for Mums". I think this stinks and reinforces a very negative message about gender roles that no parent should wish to be associated with. What are dads supposed to make of "Mondays are for Mums"? I'm not sure how GAP could put it in clearer terms and I think it stinks. How about a consumer campaign in solidarity with dads and in solidarity with mums who want to be supported in the notion that it's okay for dad to do the shopping.

OP posts:

startail · 03/10/2011 09:40

Yes sorry folks, tis Monday DC are at school I'm drinking coffee and MN. Dishwasher is running will start on other jobs later.
Have certainly been known to sneak to the shops on Monday to unwind. I'm sure Mums who work part time do to.
Gap encouraging trade on a quiet day, why not get ye of your high horse before ye falls off!

Tee2072 · 03/10/2011 09:41

SIOB. tee? Did you, Cauldron, just call me tee?!?

::faints::

AmazingBouncingFerret · 03/10/2011 09:42

Mondays are for mums eh? So? If you dont like it, dont participate.

As an aside how do you prove you are a mum? Do you have to show your stretchmarks or squirt them with breastmilk?

Bramshott · 03/10/2011 09:43

Oh, I thought this was a child labour thread . . .

CauldronsTrulyReign · 03/10/2011 09:44

Quintessentialist · 03/10/2011 09:46

eh?

Mondays IS for mums. I love mondays! I love the weekend, and I love mondays! Because on monday, I am really tired after a busy weekend, and to think that it was mums day every monday to chill, relax and have ME time, thats perfect. It might even mean a browse in Gap, but that is by the by.

It is up to me thouhg. And I doubt my husband would even notice the campaign, and if he did, he would not automatically assume that it is MY duty to go shop in Gap....

Sevenfold · 03/10/2011 09:48

omg
is this all people have to worry about

ThePosieParker · 03/10/2011 10:09

And I have to add that Monday is a Mum's day for many Mums or should we ignore the fact that women are more likely to do most of the housework and childcare over a weekend?

Riveninabingle · 03/10/2011 10:12

This reply has been deleted

Message withdrawn at poster's request.

GypsyMoth · 03/10/2011 10:39

Riven, yes, the op feels this is worth campaigning about!! I wonder what kind of bubble she lives in!

5inthebed · 03/10/2011 10:42

I cant see the issue tbh. I love Mondays, it is my day off. I rarely do any housework on a Monday and my sister and I usually do go for a bit of shopping and maybe do lunch.

Were you also offended at the Pizza Hut advert a few years ago where the mums all celebrated the kids returning to school by going there. There were no dads in that edvert either.

Tota1Xaos · 03/10/2011 11:41

applauds Riven. surely the MN collective has more pressing social issues it could look at

Original poster

diotima · 03/10/2011 11:43

It's not that they're giving special privileges to mums - I'm sure dads are not excluded from attending on Mondays and claiming the discount - it's just that if they attend they will know they do so as proxy-mums. Is that what they are if they shop for their kids? Can't dads do this as dads?

I'm not looking for a reason to be offended. I think gender stereotyping is offensive and constraining. The entire of Mumsnet is jam-packed with complaints and campaigns about it and every opponent says 'what's the big deal', 'anyone with the ability to think critically, etc', 'you're over-estimating the importance', etc, etc. Isn't that so?

OP posts:

Sevenfold · 03/10/2011 12:31

well said Riven

GypsyMoth · 03/10/2011 12:35

So how many people have joined your 'campaign'?

And what have you actually done about it so far?

EmilyMurphyLegallyAPerson · 03/10/2011 12:43

This reply has been deleted

Message withdrawn at poster's request.

Honeydragon · 03/10/2011 12:55

have you actually contacted them to say you find it offensive?

Summerbird73 · 03/10/2011 13:01

AmazingBouncingFerret your post made me choke on my lunch.

RhinoKey · 03/10/2011 13:14

I dont see the problem.
I also dont see why you are getting so worked up about it when there are so many other more important thing you could be getting in a tizz about.

CointreauVersial · 03/10/2011 13:21

Agree, it is a bit trite, but hardly worthy of a "campaign".

GypsyMoth · 03/10/2011 13:24

I haven't been to gap in a while, this thread has only served to make me wonder whats in their new winter collection!!! I'm thinking of shopping in there now op!!

126juju · 23/03/2012 12:26

Hi - my first posting - not sure exactly how or where to do it! Anyway, I had almost completely forgotten about he lovely Peter Doherty until I saw his pasty face plastered on a bus recently advertising his new collection for The Kooples. Are they joking?! While their previous ad campaigns are painfully 'too cool for school' choosing a drug addicted, convicted fellon, lowlife as its poster boy is taking it a bit too far! Regardless of his supposed 'talent' I cannot fathom why the French revere him. I have teenage children. How can I explain this to them? Just seeing a picture of Pete, excuse me, Peter, makes me want to crawl out of my skin, never mind don a 'veste' inspired by him. Can we boycott The Kooples? Or at least tell their customers to ask for a divorce!

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