I've noticed that Lloyds are offering a credit card for 9.9 percent APR - I've had the same card for 20 years, and the APR is 15 percent. Now I could easily close this credit card and get a new one but has anyone had any luck calling them up and getting them to amend the APR? I'd rather not have to apply for a new one, seems a bit silly. I hadn't realised you have to vigilantly shop credit cards around as you do utilities. Dim!