NEWBIE
From theory to money
The above threads give an overview of the theory of betting, making matched bets, and turning free bets into actual cash via matched betting. There are lots of numbers to process: stakes, odds, liability etc.
DON’T PANIC! It’s important you understand how the numbers are generated, but you don’t actually have to calculate these numbers yourself!
BIG SIGH OF RELIEF 
Oddsmatcher software
Go to the OddsMonkey website and register for their free trial. (There are tutorials there that you can use to refresh your new knowledge – take advantage of these videos). On the OddsMonkey website is a menu called Tools. Open up the Oddsmatcher software. This software scans bookmaker and exchange websites and identifies pairs of bets that are suitable for matched betting.
You will see a list of sporting events, with each entry showing the following details:
Time/date – when the event is happening.
Icon – indicates the sport involved.
Bet – the team/horse you will be backing.
Type – what you are backing that team/horse to do.
Rating – the % score given to the bet for the purposes of matched betting, where higher scores indicate back bets and associated lays that can be made at closer odds (anything over 100% is flagged in red, see downthread for why this happens).
Icon – the bookmaker offering the back odds.
Blue box – the back odds.
Icon – the exchange offering the lay odds.
Pink box – the lay odds.
Avail. – the value of the collective pot of back bets at the exchange, against which you can lay against (see downthread on partial matches/unmatched lays).
Ignore red flagged events for the moment and click on the blue “i” button next to the bookmaker icon on the first event with a rating less than 100%. The calculator will pop up in a new window.
Oddsmatcher calculator
The left hand panel summarises the event information and the event you will be backing and laying, with the odds.
The right panel has four options across the top – you should check the one most appropriate for the back bet you want to make. For newbies, this will be either the “Normal/qualifier” option or the “Free bet (SNR – stake not returned)” option.
Normal/qualifier option
We use this option when making our qualifying bet.
Fill in the stake of your back bet, click outside the box and the values in the blue and pink panels are direct instructions of what to do at the bookmaker and at the exchange, followed by a summary of your qualifying loss in red. Follow these instructions and you’ve made you’ve made your first qualifying bet.
Warning: Doublecheck at both the bookmaker and lay exchange that the odds haven’t changed in the time it’s taken you to navigate from the Oddsmatcher calculator, locate the market at both websites, and open your betting slip. If they have, go back to the calculator and refresh the search to see if that event is still rating well, or if there is now a better option for a matched bet.
Warning: Take note of the calculated liability. You will need at least this balance in the lay exchange to set aside to cover the stake, should you lose at the exchange. If the liability is too high, go back to the calculator and search for an event with lower odds; this will reduce your liability.
Free bet (SNR) option
Now let’s imagine that event is settled and you’re working with your free bet. In the Oddsmatcher calculator, keeping the bet stake the same (for instructional purposes), switch from “Normal/qualifier” to “Free bet (SNR)”. Look what happens to the lay stake and liability (they decrease) and look what happens to your profit figure – it goes green and tells you how much you’re going to earn with this free bet!
Again, follow the instructions at both bookmaker and exchange, taking care to doublecheck odds and that you have sufficient balance to cover liability.
Filtering events in Oddsmatcher
We used the Oddsmatcher calculator for both halves of a matched bet set – the qualifier and the free bet. However, we might want to place certain constraints on what events we wish to bet on, most obviously the odds of the event (short odds for qualifier, longer odds for free bet). Click on the Filter button and you can enter parameters as you wish. These will include: limiting the bookmaker (because your free bet has to be made with a specific bookmaker), picking the lay exchange you wish to lay at, and the minimum odds values for events.
Remember: qualifiers are made at odds of around 1.5-2. Free bets are made at odds of around 4-7.
You may also want to limit which sports markets you operate in. Randomly chucking bets (especially free ones) on unusual sports will flag to the bookmaker that you’re up to something. The best time to use unusual sports markets is when there is a major event on – the Superbowl, Wimbledon etc. Otherwise, you probably want to stick to footie and horses.