Tesco have just awarded me £100 compensation because I was misled by their rubbishly designed insurance website.
I complained because the website design hid a charge which ended up on my final bill.
At the time I did offer to just much less than the amount they have compensated me with - that is, just not pay the bit that their site had hidden, but they wouldn't do that. They insisted that their site was perfectly clearly designed.
So I complained to the Financial Ombudsman and got my £100.
Brands "rely on the fact that web shoppers often ?scan read? sites and may miss added items or conditions.
Others may be in a rush or are simply internet novices...Aggressive business practices have been around since business has and this is the online version of it." said someone in the Metro the other week. So true!
So if this happens to you - COMPLAIN!