I've been in France for 5 years now and my friends are horrified back home (and so am I...) when they hear I spend over 800 euros / month on food for my family of 4. And I DO buy supermarket brands and try and economise where possible. Having done a few shopping trips to the UK over Xmas, I refuse to buy anything apart from food now but the locals here still seem content to spend 9 euros for a pack of felt tips (my latest gripe...). Price fixing is rife between the supermarkets so there's no competition unf'y unlike in the UK where there's BOGOF offers everywhere! Still, it makes the UK seem more 'attractive' than it did a few years ago where I wasn't bothered about going over.