I have a couple of friends here in Austria (one German) who buy Boden for their children; you don't see many women here wearing it, though. I was amazed that one friend recognised my dress as Boden, but she said she buys from there herself - she's the only adult I've ever come across who wears Boden. Like bluebellmuffin said, it costs €€€ here.
DH always laughs at the name, or rather at the way I pronounce it - Boden means ground or soil in German, so it sounds like I'm saying a German word in a very exaggerated English accent.