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Emailing people whose emails are public: GDPR issue?

3 replies

Abeona · 17/04/2024 10:35

Last year I volunteered to promote an event discussing academic freedom held at a local university. We hired a venue at the university to hold the event. The event was okayed at VC level.

It was an event that was directly pertinent to many of the academics at the university and so I contacted perhaps 200 people in relevant departments individually, using the email addresses publicly displayed on the university website. It was a fairly random selection based on a quick reading of their disciplines and interests. I copied and pasted the emails into a document as I worked my way through various departments, so I suppose I created a database.

Some of those contacted responded positively and attended the event, most ignored my email, but I had several very accusatory and threatening responses. Among the things I was accused of were breaches of GDPR law (they said that using their emails for marketing purposes was illegal) and an invasion of privacy. I had a surprising number of people responding with a 'why are you targeting me with this?' response. 'This' was a polite, straightforward invitation to an event featuring fellow academics in their own discipline.

As a result of some of these very aggressive responses (some were from the Law department and threatened to sue me personally) other volunteers became very scared they'd be sued and walked away.

We are holding a similar event this year. Again, the subject we are covering is absolutely relevant to several academic departments at the university and academics may have something to learn from, or wish to engage in debate with, the speakers.

Would I be committing an offence by again looking through the university website for academics working in relevant areas and sending them a personal invitation to attend? If not, what is the best response to offer someone who a) accuses me of targeting them personally or b) threatens to sue me?

OP posts:
akkakk · 17/04/2024 10:43

people throw around accusations of GDPR without understanding it - you are allowed to contact people / hold data for legal purposes...

one of those is that you can use an email address to contact someone - if they are displaying it publicly then you are allowed to use it and using it does not constitute a breach of GDPR...

however there are some nuances...
using it to sell them a portable spa / car lease / membership to an online betting site might be considered to be inappropriate - but contacting them to see if they are interested in a conference / event in their field when they publish that contact address so that they can be contacted - no issues...

but I would mention in the email that if they would prefer not to be contacted about this to let you know - and then do not use that email again (though ironically you would have to keep the email to tell you not to use it in the future - which is a legal use of data!)

delete data once used - so if you have no response / negative response you can keep it simply as a 'don't contact' list, but not for any other purpose

you might need to register for GDPR if you are going to keep data - the ICO website is easy to use, and it is relatively cheap at an annual cost of c. £35 last time I looked...

Abeona · 17/04/2024 10:54

I deleted the list I created last year, having been freaked by the extraordinary level of aggression shown by perhaps a dozen of those contacted. Some of them emailed me several times to demand I deleted them from my 'database', as well as threatening me with dire consequences if I ever contacted them again.

Looks like I'll have to start again from scratch and hoe that I recognise the names of those who reacted so badly last time. I don't imagine they'll appreciate this year's event any more than last year's!

OP posts:
Abeona · 17/04/2024 10:59

I forgot to say thank you. Thank you!

I did read ICO guidelines and felt moderately confident that weren't in breach of regulations, but when you get an angry email from a law academic threatening you...

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