Interesting engagement. Cards on the table - I'm an IFA.
In order;-
- That's a bit of a convoluted scenario that you'd only know post event. The IFAs role is really that of financial planning, and isn't really about timing the ins and outs of the market. That's a stockbroker's role, or a discretionary portfolio manager..
Typically it's assessing medium to long term objectives and then it's 'right product, right wrapper, right risk profile, right fund or portfolio of funds'. Then monitor and tweak, rather than wholesale changes.
For example we buy in the expertise that creates and runs risk rated model portfolios for clients, so there is little we do in terms of trying to time markets. We are identifying the need, recommending the solution, implementing that and then holding your hand.
In the current fee driven environment I genuinely don't think a decent IFA thinks about the detriment you are indicating. You build a long term sustainable and hopefully saleable business by putting your client's interests first.
- You can't sue for bad investment performance. You can sue for being badly advised.
If I recommend a solution that's unsuitable then the underperformance of that unsuitable solution gives rise to you being able to make a claim.
Part of that 0.5% difference in cost would be me being insured for Professional Indemnity purposes and my Financial Services Compensation Scheme levies. You'd not have that.
And if you have a half decent sized investment you'll be paying a lot less than 1%.
- An IFA will have no such affiliation. A restricted adviser will. I can recommend any platform and move you between them at any time.
One of the platforms I used most has in excess of 4500 funds from 150 fund management groups. The key considerations are breadth of offering, price to client and then ease of use for me as your adviser.
But remember there's no obligation to pay for ongoing advice as a %age. You can pay occasional fees on an ad hoc basis if you only want a review every 24 months, for example.
In conclusion what you get for the max 0.5% between you and me is probably the following;-
- Regulatory protection.
- My ongoing accreditation and regular due diligence as to best solution.
- Knowledge and expertise across all of your financial needs to deal with your requirements holistically.
- An expectation that my knowledge of the most appropriate solutions and platforms, aligned to the level of risk that you are best suited to, will create a better long term return than you trying to DIY without that knowledge and research.
Now, your rebuttal could well be 'well you would say that, wouldn't you', and you'd be right. Because I believe that to be true, and my client satisfaction scores bear that out.
But could I come at it a different way. Let's assume that nether of us is going to get the true DIY market. There will always be those who are happy to do their own homework, pick their own solutions and carry their own risk.
So you and me would be competing for those who need their hands held and want some comfort that they are doing the right thing.
Other than price saving, which if you are 0.5% isn't more than 0.25% cheaper than the most anyone pays me, why would someone think that guidance from an unqualified, unauthorised, uninsured individual like you was likely to be a better solution than any IFA that they can check out via the FCA website and sense check via a site like VouchedFor?
Why pay you to guide them, then leave them to do it themselves and hope they've got it right, instead of paying me for research, advice and implementation?
Interestingly I think there's scope for a variation on your theme (but I'm not going to hand you that on a plate....not yet anyway) but I'd be interested in your responses to my points.
And can I just urge you to be cautious about offering to help people via messages on a public forum since you run the risk of straying from 'guidance' to 'advice' since you could be deemed to be giving advice if someone acts on what you've told them, even if they aren't paying you. That has consequences if you're not authorised to do that.