I saw this. What I found a bit odd is that they say they're not planning to have much eligibility criteria and they don't want to market add ons, but that they'll be honest with people about their chances of success, which in some cases they acknowledge will be low.
I know it's a controversial issue, but if you aren't "bog standard" then it can make sense on a case by case basis to pursue certain add ons - for example PGS or growth hormone as two disparate examples. I wouldn't be keen on using them as a clinic if they weren't able to take a personalised approach and explore with me ways of maximising my chances.