Beta and the outdoor industry analyse the Mumsnet cock-up

[morningpaper]

The Mumsnet Incident in Brandrepublic

Garry's chum Robert:

"Don't mess with Mumsnet. It is like wrestling with an octopus. There is huge diversity within it. There are those with political ambitions as well as many looking for advice and support and everything in between. They can organise themselves very quickly. The conversation is relatively serious during the day and gets pretty wild in the evening - we found threads about wife-swapping, gangbangs, "bumsex" and drugging babies with alcohol."

PLANNER (and mum to be) - Amelia Torode, head of strategy and innovation, VCCP:

"It was astounding to watch it all happen in real time, though, from the first reaction to the haiku about Garry (Lace)'s penis size."

AGENCY HEAD - Cilla Snowball, chairman, Abbott Mead Vickers BBDO:

"But the key postmortem question is one of judgment and establishing why
the ad got cleared to run. It's patently horrible, untrue and offensive
and should never have seen the light of day.

I'm still working on that limerick...

Beta, it's no use being whiny
Mumsnet whupped your corporate hiny.
Poor Garry Lace
He's got egg on his face.
But we're sorry we said it was tiny.**Though we'd like to make it clear that this was not at any stage our actual belief, but rather a controversial statement designed to drive people online for discussion. Did we not make that clear?

[starburst]

Squiffy and YoungVisiter

Here are some of the later haikus with the odd limerick thrown in

I would like to make it clear that I am not and never have been connected in any way to the advertising industry.

IPlayBanjoOnMyFanjo Fri 08-Jan-10 22:52:10

I'm a working mum
Unrelatedly, I don't
Like little cocks

ROFL

I remember mine:
Personal attack
it would be if I
called him a daft twat

or something like that.

Ha! You're not fooling us, Garry ABetaDad!

aBetaDad. I expect you'll be telling us your cock is _this long.....

ach, stupid big adverts, spoiling the aesthetics of my post!

Oh lordy, aitch, do you mean I must give up my position on the parish council?

Proper LOL at TYV's limerick

these ad's are also still out there - went to Centretainment near Meadowhall Sheffield today and near the cinema was one of the Career Women posters. So much for quick removal ASAP - Sheffield has been snow free since the 13th of Jan so no real excuses anymore for them to still be in public places, damage still being done.

"political ambitions"

well it all went down hill when they gave women the vote, if you ask me.

Britain was a saner and better place when only land-owning males over 21 were enfranchised.

[purses lips]

Y'know, reading the article by Gary Thing, it really reminds me of Nathan Barley, Charlie Brooker's creative media scumbag.

Nathan Barley Catches a Bus

Give it 10-15 years, and he'd be... winding up MN. Easily.

i wholeheartedly take your point about nb but wasn't it the other chap who wrote the piece. depressing that neither of them got the message. would be useful, though, if from now on, beta's website could be found at www.beta.co.ck.

I hadn't really intended to use the bit with the 'Rise of the idiots' article, just the image of Nathan obliviously pissing everyone off at the bus stop was what I was after.

Having said that, the Beta article really comes through if you imagine in being read by Jonatton Yeah from NB... like this.

Aitch
yes, that is a good point - they could easily have turned the negative publicity into positive.

Have just seen a copy of BecauseImWorthIt's very elegant and tasteful haiku.

[jealous] of nighbynight. I missed BIWI's haiku

There is a link on this thread to one of the haiku threads, fanjolina!

I've come a bit late to this thread, sorry.

I was busy at a gangbang

Actually I can't type still I've stopped laughing, more in a minute

I hope you hid your House of Common's pass, Mrs B!

are they really trying to blame Mumsnet for not getting a pitch? "If only those pesky women had stuck to their bumsex threads, we'd have got that new client"?

[Ruminates on the subject of gangbangs]

I was once a member of a (vaguely) leftwing, (vaguely) campaigning group. In the spirit of democracy this group organised a debate with a rightwing group ... except they were less vague than us, further to the right than we were to the left IYSWIM.

Following the debate the rightwing group invited some people from the leftwing group to a party at one of their member's houses. I couldn't go ... but someone did.

She hung about in the kitchen, drank some warm white wine and ate some tortilla chips, all the normal stuff you do at parties. Then the host asked if she would like to see his new loft conversion.
'Yes,' she said, politely, so they trooped upstairs.

She rounded the top of the landing and opened the door to the loft - to find some of the other members of the rightwing group having a naked gangbang ...
"Do join us," said one of them, politely (she reported he was still in his socks, but nothing else)

She made her excuses and left of course (or that's what she told us anyway!)

I'm saying it was a gangbang - of course it could have merely been an orgy ...

This story might also prove the old adage that whilst the left has the moral high ground the right has all the fun ... unless someone can report on any leftwing gangbangs they've attended heard about?

you've heard of tommy sheridan, yeah?