OAA Apologise for "Career Women Make Bad Mothers" Campaign

[OAA]

The OAA are running a campaign to demonstrate the power of outdoor advertising to drive people online. This is being done in conjunction with a new website called ?Britainthinks.com? which encourages debate amongst the people of Britain.

We regret any misunderstanding that led to feelings of offence on the part of members of the Mumsnet community.

The intention of the website is to generate debate by posing questions that are deemed to be socially relevant by members of society.

We did not intend to cause any offence and we would stress that the questions posed were not the opinions of the OAA or any of its members.

Three posters were designed to initiate the debate using sport, life and politics and these are supported by dozens of other questions on the website itself.

Regrettably the question relating to ?career women? has caused offence and the OAA unreservedly apologises to anyone who has been offended. This was not our intention and, to ensure that this misunderstanding does not persist, instructions have been given to remove this poster.

Subject to the vagaries of the weather, all copy will be removed as soon as possible. The sites currently carrying this poster will be either blanked-out or carry one of the other designs. The poster will also be removed from the ?Britainthinks.com? website. All Digital posters have already been removed.

Well done MP for the billboards

So what are we doing about the exciting opportunity offered by beta

Mothers prefer beta males?

I like Swedes' one about feminist fathers, and Lenin's too

If you could be this sort of evil villain, that would be lovely

It does certainly damage those men who write them

Quite right Garry.

(tries to think of snappy line and fails... anyway its 17:08)

You will need an Evil Villain's Pet

Thank you for agreeing to remove the posters.

I too am sceptical that there has been any 'misunderstanding', for all the reasons discussed by other posters, but hopefully there has been a re-think about who your public are and how you to talk TO them as well as about them, and women as earners, budgetters, consumers and mothers will be thought about more carefully.

But in the meantime, it is appreciated that you have removed the posters.

Women are catsbumface about sexist advertising. [and then a picture of a cat's bum face]

Blu - You are always such a nice person.

Oh I LOVE the evilpet!

What Grimma said: "How about Career Women Make Bad Motherf**king Admen Apologise?" Bloody hilarious

Well I like crap puns. So how about "Posters Fight Sexism". Come on, someone find a better pun about posters please i am dense!

Maybe just keep it simple:

"The SCUM Revolution Starts At Dawn"

"Being a Sexist Twatbag is Bad"

Actually I LOVE that one too. And then they could just stick big stickers over the end of the existing billboards.

But we're not playing now, so we won't let them have it.

Proud purveyor of Crap Puns preens

The EvilPet made me feel a bit queasy.

OOohh I love Career Women Make Bad Motherf*ing Admen Apologise"

That's class.

We should ask Justine what she thinks.

i just keep returning to 'career women'... outside of Mad Men (funnily enough), has anyone heard that expression used in the last two decades?

Just got back from The North Pole Tesco. What happened? Have you taken them up on their scummy offer? I truly hope not.

No we haven't SnowWorm!

Aitch I know what you mean, it just sounds so terribly eighties... it just isn't relevant in the context of today.

Good. Cos if any of the few dozen people who've discussed it here do want to go with it, I hope they do it as individuals and not under the MN banner.

Aitch. I think in the 80s we had career girls. But after they got rogered and spanked by their bosses they became women with jobs.

Hi. We reiterate that the poster is by way of apology. We have no other agenda. The 5pm deadline we have suggested is because to be up on Monday we would need to supply the design for the poster this evening. We can probably stretch the deadline to Monday morning, first thing. This means the posters will not go up until Tuesday. So if you are interested in the idea of running a poster please decide by then. It seems the most popular theme coming out of your suggestions is about sexism in advertising and the harm it does to women. So why not work around this theme? We will log in first thing Monday to hear what the consensus is. Have a good week end. Best. (Beta)

Garry, why do you list Bupa as a client when you don't work with them anymore? Sure they won't be pleased to see that...

"seems the most popular theme coming out of your suggestions is about sexism in advertising and the harm it does to women. So why not work around this theme? "

Because we're not going to do it - have you read the thread?

why don't you come up with ideas, gaz, and run them by us? we've all seen the apprentice, we know it's a doddle.

we can all grow our beards specially, in time for the board meeting on mon.

btw have you apologised to your colleague sharon yet, for trotting her out to call us all silly minnies who don't understand clever advertising?

and i would be very interested in the results of the audit suggested by willself. if you're serious about all this gender stuff, that is.