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OAA Apologise for "Career Women Make Bad Mothers" Campaign

1280 replies

OAA · 06/01/2010 16:16

The OAA are running a campaign to demonstrate the power of outdoor advertising to drive people online. This is being done in conjunction with a new website called ?Britainthinks.com? which encourages debate amongst the people of Britain.

We regret any misunderstanding that led to feelings of offence on the part of members of the Mumsnet community.

The intention of the website is to generate debate by posing questions that are deemed to be socially relevant by members of society.

We did not intend to cause any offence and we would stress that the questions posed were not the opinions of the OAA or any of its members.

Three posters were designed to initiate the debate using sport, life and politics and these are supported by dozens of other questions on the website itself.

Regrettably the question relating to ?career women? has caused offence and the OAA unreservedly apologises to anyone who has been offended. This was not our intention and, to ensure that this misunderstanding does not persist, instructions have been given to remove this poster.

Subject to the vagaries of the weather, all copy will be removed as soon as possible. The sites currently carrying this poster will be either blanked-out or carry one of the other designs. The poster will also be removed from the ?Britainthinks.com? website. All Digital posters have already been removed.

OP posts:
HerBeatitude · 08/01/2010 15:56

What about:

"Sexism is not morally better than racism"

AitchTwoOhOneOh · 08/01/2010 15:57

if they've really seen the error of their ways it will be about sexist advertising harming women. and if they haven't, then why are we dealing with them? how many buses? what is the site like? how will the site be funded and for how long?

it's all a load of hokum imo.

dittany · 08/01/2010 15:58

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GrimmaTheNome · 08/01/2010 15:58

How about Career Women Make Bad Motherf**king Admen Apologise?

Anyway, MPs haiku was seasonal as this seems to be the season for inappropriate weilding of libel lawyers.

Swedington · 08/01/2010 16:00

It's a bit like turning down compensation from an employment tribunal because your employer had behaved like a beast.

LeninGrad · 08/01/2010 16:01

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Chunkyrice · 08/01/2010 16:02

"Yes, it's almost as if they don't realise that the Mumsnet massive rarely agree on anything!"

Am i being churlish to believe that they would think we wouldn't agree on anything in the first place?

Crazycatlady · 08/01/2010 16:02

The Britainthinks campaign is only running for two weeks. There is no time to print replacement posters. That's why we've been offered digital only.

We absolutely must not let beta get their hands on the mumsnet logo. Dittany is right, they are being completely disingenuous. It's just wrong.

morningpaper · 08/01/2010 16:02

No it's a bit like turning down compensation from an employment tribunal because your employer had behaved like a beast AND IS STILL NOT LETTING YOU WRITE HAIKUS

LeninGrad · 08/01/2010 16:02

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LeninGrad · 08/01/2010 16:03

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Rhubarb · 08/01/2010 16:03

I take it the pedants have already torn strips off the grammar and punctuation? I do hope so.

dittany · 08/01/2010 16:03

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LeninGrad · 08/01/2010 16:04

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morningpaper · 08/01/2010 16:04

snort Lenin

HerBeatitude · 08/01/2010 16:05

I'm sure they're perfectly capable of dreaming up their own slogans and will do so if we don't take up their offer.

I don't care if they benefit from the MN brand, I think we should suggest an anti-sexist message.

We are bombarded by sexism in the media, it's worse than it's been for years and the worst thing is that everyone denies it's even there. If you notice it, you're characterised as a hairy harridan. Young girls are growing up terrified of being labelled with the F word if they express sentiments which distinguish them from a doormat. It would just be nice, just for once, to have something out there that counteracts that.

Even if it's one slogan on one website/ bus, it will get disproportionate publicity because it will be reported in the press.

LeninGrad · 08/01/2010 16:05

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Swedington · 08/01/2010 16:07

Am I being unreasonable ...... to prefer a bit of girl on girl action in the evenings on Mumsnet?

BecauseImGarry · 08/01/2010 16:07

I get the message
that morningpaper is cross
to lose her haikus

Swedington · 08/01/2010 16:07

bearded women welcome

dittany · 08/01/2010 16:07

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LeninGrad · 08/01/2010 16:07

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morningpaper · 08/01/2010 16:08
LeninGrad · 08/01/2010 16:08

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HerBeatitude · 08/01/2010 16:09

I love Lesbian Mums BOGOF

It's a bit flippant isn't it? And it will cause widespread offence.

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