It’s well known that some women get more coverage than others. I am aware that as a mixed race, normal woman from a northern ex mining town that’s run down, I have less chance of coverage if I disappear.
However it’s not just related to race. Plenty of white women don’t come to press attention. My friend went missing last year. Was missing a few days, had PND. Her body was found, which it did make some news. Then made the papers when her husband was quickly arrested after her body was discovered. She was white.
But she was from a poor background, from a rundown town. Someone who is middle class is likely to get far more attention.
Then attractiveness comes into it. As does age. Again, many white women near me have gone missing in recent years and ended their own lives and not made the news. Not conventionally attractive or under 50.
In the Sarah Everard Case she had friends and friends of friends who worked with or within the media. Which also helps. In the NB case, I have no idea what her partners or friends jobs were. But it wouldn’t surprise me if they had a media connection.