madelineMccan advert - just got a letter from the ASA

[FluffyMummy123]

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hmmmmmmm

Was your specific complaint about the word "snatched" then? I lost the will to live reading those threads but I got the impression that people would have been happy for a suitably worded advert to be shown in U films, rather than the blanket ban.

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Why they just didnt use their loaves in the first place and show them at films 15 and above maybe, then there wouldnt have been all this fuss.

I think some people didn't want it shown at all in U films because they hadn't told their children anything about it; others objected to the "snatched from her bed" part because they had told a watered down version that didn't contain that bit of info.

Maybe just a picture of her face would have sufficed - there can't be an adult in this country who doesn't know who she is.

That thread was what originally attracted me to this website. I think most of the mothers ended up agreeing that it probably would have been acceptable if they had toned it down some. They felt that it could be interpreted as scary to their children. I think one mother said her daughter was afraid to sleep in her own bed.

Here in the US, it wouldn't have been a big deal. But there is more of an awareness amongst kids about kidnappings.

I vote for no advert at all. Absolutely no point in it being shown in the cinema whatsoever. Nada.

Hmm, interesting response. Will keep an eye out for further developments on this, thanks cod.

I'm with GObbledegook. NO ad. COmpletely pointless.

I got the same letter.

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Do people seriously think this child is still alive?

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I thought that Madeleine's face was plastered all over airports & foreign holiday sites.

I have just came back from Paris & was in 3 different airports during the past 2 weeks & saw no posters.

We saw no evidence of her disappearance at all in France. It wasn't in any newspaper or magazine.

At one stage we were actually convinced they had found her as there was no mention at all.

Anyway, this has nothing to do with this thread, it just reminded me.

there are 3 posters on my local highstreet
think that is bit odd

Another vote for no add here.

Pointless for U movies, if needed to be shown probably for 15 upwards. The Madeleine issue is a message for the adults not the children anyway.

Although some mums may scare their children off to avoid them running away in supermarkets, not to go into isolated areas, talk to strangers, etc. the only message here for a child is that even when they are sleeping they are in danger. Which would be, obviously, an exageration.

Another vote for no ad at all, it's just not appropriate.

Anyone who would use it to scare their own children are sick IMHO.

i haven't got a problem with the ad but would prefer it to say something like help find madeleine mccann and also an explanation that it is very rare.

I objected to the word 'snatched in her sleep' rather than the ad itself, which tho' pointless would otherwise be harmless. The 'snatched in her sleep/from her bed' mythology has gained currency however - newspapers routinely use that expression now, so the McCann spin machine has succeeded in drawing attention away from the more likely scenario of her wandering out to look for them.

Re. France - I bought my 2 DCs back from Disneyland Paris during May half term and it took forever to get through passport control at Lille station for Eurostar because they were asking every adult to positively ID all children with them and tell them who they were. They had posters of Madeleine all over the control booth.

Bella - some customs will ask you to ID your children. I have been asked DOB for both of them in various countries and before MM

Best was when customs in US asked DD (4)whether we were her parents and she said No - LOL