Labours pink battle bus.

[Madcatgirl]

So tomorrow labour are to launch a pink battle bus to appeal to the little womens who might not know about those funny politics things.

What year is it? How about take your patronising pink bus and shove it.

Verdict on Guido Fawkes is 'crap'

They could have borrowed Katie Price's horsebox and saved themselves a few bob.

I can understand politics when it comes from a man or a woman. I'm not so stupid I think that any of the rotten shower of them is more trustworthy or sincere purely because they're in possession of a vagina, a pink van and a Whistle's feminist t-shirt. For someone who claims to be a feminist Harriet doesn't half know how to patronize the little wimmin.

An interesting electoral strategy to attract women voters who don’t vote, or is it really Katie Price’s horse box?

She wasn’t using in recently in the Big Brother House, has anyone seen this vehicle and the ‘orse box together, side by side? Just saying.

If it is Labour’s own, based on Ms Harman’s explanation, I’m reminded of the reason UKIP spokespeople give ‘why they don’t do so well in London’ - which boils down to Londoners are more analytical, they basically think too much about who they vote for.

So is this a political bus specifically designed to attract white, female voters, who spend more of their time FOLLOWING the life of Katie Price, than they would trying to understanding the policies of several political parties?

A Pink Lab-ia battle bus brainwash, if you will?

Just think if Labour win in 2015 and the demographic breakdown of votes show that white females who have never voted before, were key in the win, I can see the Daily Mirror headline now;
‘It woz the Lab-ia Bus wot won it’.

You were warned first here, on Mumsnet. lol

i hate the idea that stuff has to be pink for women. IHATE pink

Looks like a delivery van.

I think 'woman to woman', and that shade of pink are actually linked (in an iconographic way) with the gay community.

I think it looks like the tranposrt for some super cool, kick ass, sapphic super heroines.

This is up there with the ladies BIC biros for me. Marketing fail. They may well have interesting things to say to women but they've scored an own goal by wrapping it all up in pink as that is all anyone is talking about. It'll be an interesting webchat with Harriet Harman at noon today...

"Interesting" as she doesn't turn up until tomorrow? lol

Isitmebut now don't go expecting me to know what day of the week it is! goes off to get more coffee

I've been on the coffee and flying, I thought that you were making a statement. lol

Harriet picked it from an all yellow van shortlist.

....or trying to attract 'The Pink Ladies' handing out support/cash for creative purposes, seen on a banking advert for ............ HSBC.

Oh please is this real? Or is it a cunning plot by the Conservatives? Surely it will alienate more women voters than it will attract?

Blame 'bloody Thatcher', everyone else does, although she focused on white vans.

I don't know. It is true that 9m women CBA to vote last time round and it is true that most of those would have been from backgrounds that would have traditionally voted Labour. It is right that "something" is done to get these women involved.

Obviously the Tory press are going to attack it because they know that most of these missing women would vote Labour, if they voted.

I really don't like the pink, I can't stand any of the pink stuff aimed at women/girls but that seems to be the world we live in ATM. Pink branding for an event aimed at women doesn't seem to offend anyone when Race for Life does it and it's been a huge success for them.

Perhaps they should have used a white van, since Ed has such 'respect' for them or so he says...

Honestly I'm so bored of all these gimmicks, as well as insulted by the assumption that we are all thick enough to fall for this rubbish.

Don't any of the twits who dream up these ideas have anyone in RL saying to them "actually dear, I don't think that will go down very well whatever are you thinking you stupid git"?

I'm just...flabbergasted. Apparently HH said there were 'doctrinal issues' over whether to let a man drive. This campaign couldn't have been formulated to piss off more people. Women who are going to feel insulted by the pink bus and being patronised, it doesn't seem very feminist either, assuming women need a pink bus and be talked down to so it's not going to appeal to that sort of person. But then on the other hand saying there are 'doctrinal issues' about a male driver is going to piss off the people who are the exact opposite who find that sort of feminism which excludes offensive. It's just so badly thought out on so many levels.

But it's just Labour to me, they honestly see voters as stupid people who need patronising.

And Asda. They launched it at Asda. Because of course all we do is domestic drudgery. We wouldn't understand if it was based somewhere outside the shops, home or the school run.

I'm so done with labour for ever, my local borough is and has been labour for decades and the way the councillors speak to us is disgraceful! It is indeed correct to state they see us as proles to be patronised.

Can I just ask the Labour Party...

WTF are you doing?

Surely this should have been tippexed out of your comms strategy before it saw the light of day?

Do you really have that much contempt for ordinary women that you think they need a PINK bus to interest them in politics?

I read somewhere earlier today that said something along the lines if 'in the 1970s we elected our first woman PM, in 45 years later we have pink buses heading out for kitchen table chats...

Why do politicians find it so difficult to talk to women? I still haven't recovered from the crassness of the Better Together campaign's 'little woman straining her poor wee heid on the yes/no vote'

Those people who are so offended by the colour pink - are you offended by the Race for Life and Pink merchandise for Breast Cancer Awareness? I immediately connected the pink bus to that marketing to be honest.
I am quite impressed with their "canny" marketing so far with the facebook search your name on the register survey. Then you receive a follow up email. Very canny! Doesn't mean I will vote for them but I quite like their marketing campaigns.

No problem with colour pink.

Huge problem with pinkification.

Galaxy I have no problem at all with the colour pink I just feel like slapping some pink livery on a transit van in a supermarket car park is a rather facile approach to engaging women in politics.

Breast cancer have spent many years building up a recognisable brand in concert with delivering serious messages and vital information.

The Labour Party already have a highly recognisable brand image. They should be appealing to female voters through their policies and impassioned debate. Not by just slapping pink on a van and saying 'there we understand women'.

Whatever your view of the Independence Referendum the population were really, really engaged in the political debate. I'm extremely disappointed that the UK parties haven't learned anything from that experience regarding how to start a conversation with their voters.