"Which kind of kicks the government's "poor people just aren't trying hard enough" message up the arse, doesn't it?"
No it doesn't. The government has been giving us the message that work should pay and that benefits should not match what workers get. So work is currently not paying enough, but they I doubt they will believe in Marxist dictats to employers to increase wages, so there will probably be more pressure on benefits.
Milburn is an ex-Labour Minister. I think he was a Blairite and was once tipped to take over from Blair. This is what he says
"These are the people frankly who do all the right things, they go out to work, they stand on their own two feet, they look after their families - they're the strivers not the shirkers - and yet they're all too often the forgotten people of Britain and I think they desperately need a new deal."
That is pretty similar to the strivers and shirkers message of the Tories.
Cameron has pledged to maintain pensioners' benefits for this praliament, so he won't change anything now, but I suspect they want to soften pensioners up and prepare the pensioners for cuts in their benefits next parliament. I think that Lbour brought some of those pensioner benefits in, but the media story will now probably switch to wealthy pensioners getting too much of a good deal.
"He suggested older people could provide part of the solution.
Many pensioners were asking, "shouldn't there be a fairer sharing of the burden?", he insisted."
Yeah right, "pensioners were asking".
It is pretty clear what the aim is for the next parliament and the election message that pensioners must have benefits cut to help hardworking families. They probably think it will win some votes with struggling, hardworking families. But it will lose votes with pensioners.
With ex-Labour bigwigs supporting it, the Tories probably think it will be plain sailing.
But this is what the "Social Mobility Tsar" says, but let's wait and see what Dacre and the Daily Mail say about it. That may prove far more persuasive.