I used to read FHM and loaded when they first came out.
I never found them pornographic, semi naked women and the odd pair of boobs never offended me, and there wasn't even any sexual suggestion over them (that I picked up on), just admiration. It always seemed to be "from afar" as well, knowing that most of the readers and writers would never have a chance!
They were humorous, poked fun at themselves. Not unlike Viz.
Of course they may have changed in the last 20 years.
In comparison the women mags were all make up, clothes I couldn't afford, and articles on how to please your man, get a man, keep a man, cook for a man, buy presents for a man, dress for a man, shave/wax for a man... And adverts. I once counted the number of adverts in cosmopolitan or Elle, and there were twice as many pages with ads than with actual content. All for perfume, clothes, and how to look pretty. FHM and the like were at least funny and entertaining, and gave me a much better insight into what men were like.
Tbh, back then More! was about as pornographic as you got. Position of the fortnight? With the drawing, and the two page spread interviewing couples who'd tried it? And that was aimed at teens.