That's how they're presenting this and I think it's really interesting.
What are the chances this will happen? I know very little about worldwide child health, but I assume this would be something the WHO would pay for (although from the way it's presented there is obviously a political push to get the UK government to pay which would be fantastic too, assuming throwing the money at it actually did deliver results). How is the WHO funded, and is a paper in the Lancet actually likely to lead to action? Presumably a lot more research would be needed first but it's very promising.