Exceprt from Guardian article a few months ago.
So WHSmith has just jumped on the Playboy bandwagon. The difference is that, unlike other retailers, it is clearly marketing its products to children, not adults. Its Playboy stationery range which, in my local branch in Wood Green, London, shares a stand with Bratz and Funky Friends, includes pink and glittery pencil cases, pink ring-binders, mini pads, diaries, zip files, gel pens and eraser sets. I know a five-year-old who'd just love the set of cute bunny rubbers in a row. Pencil cases are largely used by schoolchildren. Pink and glittery is largely favoured by girls from 0-16 years. By placing the bunny logo on school equipment, underage children are seduced into buying into the pornographic brand - an adult, top-shelf brand that sells women as sexual commodities. But WHSmith denies that Playboy means porn.
"Playboy is probably one of the most popular ranges we've ever sold," says head of media relations for WHSmith, Louise Evans. "It outsells all the other big brands in stationery, like Withit [a range of cute cartoon animals], by a staggering amount. That should give you an idea of how popular the brand is. We offer customers choice. We're not here to act as a moral censor."
The pressure group Object, which is also campaigning against WHSmith's promotion of the Playboy brand to children, says: "Playboy's logo clearly represents pornography. The magazine routinely features sexualised and full-frontal images of naked young women. It also promotes pornographic videos and strip shows. Playboy is about men buying women and presents this as natural and normal male behaviour, together with fast cars, football and male role models (not shown naked). WHSmith is therefore endorsing pornography to young, impressionable and possibly underage girls."
Kirwan says the teenage girls in her school "are aware of what the Playboy icon is" and "were saying that, even though the pencil cases feature no blatant pornographic images, the bunny symbol represents pornographic images. The girls are able to acknowledge that symbols have a deeper significance than that which is on the surface. For stockists and manufacturers to deny this is shockingly disingenuous."
But for WHSmith it's a style choice. "We believe it is a fashion range," says Evans. "There's no inappropriate imagery. It's just the bunny. It's a bit of fun, popular and fashionable."