I actually think that this sort of approach might have quite an impact in France, where living feminism is still very much avoided by women. People will claim to be for women's rights, but what they mean is women's rights to go to work full-time and do all the housework and child-related things.
Most French men's basic feminism stops at picking up their own socks, doing any kind of housework and living in any way other than like a single man- most will still go out with friends, "work late in the office", without even thinking about checking whether it's feasible with their wife or partner. Most do not cook. Their lifestyle is enabled by the women in their life.
If a man is unlucky enough [irony alert!] to be married or in a relationship with an enlightened woman who doesn't iron, his mother will step in the perceived breach so that her darling doesn't suffer from his wife's neglectfulness. So women of all ages aid and abet the generalised misogyny. Women in France are a lot more objectified even than here, they just don't realise it, and actually buy into it.