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BREAKING NEWS: P&G win gold on the mumsnet family awards (which they sponsor)

59 replies

iloveberries · 03/11/2011 14:25

Anyone else a bit cynical about this and think that P&G have basically 'bought' the award. My best friend and husband used to work there (how i met him) and I can guarantee they are anything BUT family friendly to work for!!!

RebeccaMumsnet · 03/11/2011 17:16

What do you mean sponsored? They won an award which was fantastic, but the awards weren't sponsored at all.

You can see more information on the awards here.

JustineMumsnet · 03/11/2011 23:18

Cor Blimey this threads gone a bit pear innit? Two things - first is that we can see nothing to suggest Mindthegappp is anything other than she claims and she's been a mumsnet member for quite some time. Secondly our awards are based on a an independent audit of staff as well as an audit by Mumsnetters and we do believe they are pretty robust. P&G came out of that process well - hence their gold award - you can't buy a gold award! I will ask the Family Friendly team to provide further detail about why they won Gold asap.

JustineMumsnet · 04/11/2011 09:57

@iloveberries

wow! a lot happened since i logged off at 9.30!

greythorne you're a smart lady.
shirley you're a funny lady
1309 your posts about being from the competition made me laugh!

MTG so now you're a teacher? Thanks to whoever solved that one. Funny that you LOVE P&G so much but yet have ended up doing them nothing but damage.

Interesting article here:
www.marketingmagazine.co.uk/news/1052280/
and here
www.marketingweek.co.uk/sectors/fmcg/mumsnet-hands-pg-%E2%80%9Cfamily-friendly%E2%80%9D-endorsement/3031535.article

So P&G (one of mumsnets big advertisers) can now display their logo, and no mention of an 'independent' staff survey. Instead official selection criteria was pretty vague.

That, quite frankly, is just bollocks. P&G have only ever advertised once with us IIRR - a Fairy thing - they are NOT one of our biggest advertisers.

@iloveberries

I would love to see the details of this survey as at the moment i imagine it was a survey of three (MD/HR director/CEO) with one question "would you like to put our logo on your pack in response for lots of jollies together and lots of ad money? "are you very family friendly?"

I will get you the details - I don't actually have them - but the audit was done by and external organisation - as well as by Mumsnetters

@iloveberries

I LOVED mumsnet and always loved the fact they seemed genuinely there for mums. Now it seems they're just another greedy company who doesn't really respect us and thinks we're a little bit fluffy in the head and can be marketed at without figuring anything out for ourselves.....

Sometimes it's very easy to be cynical - we came away from the awards night thinking, wow, this is actually one of the most worthwhile things we've ever done, as a bunch of companies were genuinely engaging with this family friendly issue and coming up (with Mumsnetters' help) with real innovations, plus genuinely opening themselves up to scrutiny. Next time you must come along as I guarantee you'd be swayed!

JustineMumsnet · 04/11/2011 10:00

@josephinebonaparte

This thread stinks of shit and the MNHQ interventions just discredit it even more.

How exactly?

JustineMumsnet · 04/11/2011 10:03

@Cortina

My thought all through this thread has been that 'Mindthegap' is somehow connected to Mumsnet towers? A researcher on their pay roll etc? Or something similar. Could be way out of course.

Yes, indeed, you are. I'm considering suing you for libel Wink

JustineMumsnet · 04/11/2011 10:06

@BornSicky

Me again. Isn't it also a big conflict of interests to "support" an award, then be nominated/ nominate your company, and then win it? That feels odd.

They did not "support" the award - I don't know where you got this idea from? No one supported the award. The companies who wanted to join our family friendly programme just entered it which meant they let us talk to their staff, look at their policies and test them with panels of mumsnetters.

JustineMumsnet · 04/11/2011 10:15

@JaneBirkin

MN has gone really funny lately. The parenting news email has been replaced with MN news, we're recommending random products left right and centre, and they sign off with 'Love, MNHQ ' x

It's like getting an email from Nigella.com or something. There's not even any swearing in QOTW. It's become mass market hasn't it.

Revolting

We always did sign off with love MNHQ btw - well for about the last five years or so - it's just that now it's a script.

"Swears by" mails are a free newsletter displaying products recommended on the boards and collated in an attempt to be useful (and eventually procure a discount for Mnetters) and we've never ever put swearing in QOW cos it buggers up the spam filters.

Thanks for the feedback though Wink. There is a thread to discuss new newsletter design - it's a work in progress for sure - here

JustineMumsnet · 04/11/2011 10:16

@JaneBirkin

MTG was about as subtle as a streaker with P&G pompoms on her nipples.

Not all Mumsnetters are subtle, we've found. Doesn't mean they are stooges!

JustineMumsnet · 04/11/2011 10:21

@JaneBirkin

Oh thanks Justine Smile

It's the script isn't it. That's what's so dreadful, please stop the script forthwith. Having love MNHQ in staid typecase was avant garde and even postmodern. It worked.

The flowing weirdy writing does make it look like a Nigella email. Will take a look at the thread.

Well we are trying to make it look a bit less texty because feedback said it was. But you're not the only one to comment on that, so maybe we'll go back to the drawing board on that one...

JustineMumsnet · 04/11/2011 10:28

@josephinebonaparte

The reason the family awards stink of shit is because a company has won a gold award despite no real employees being able to say a good thing about them, and there's some kind of autotron on this thread spouting verbatim stuff from the P & G website whilst denying having any connection with the company and having past threads bigging up P & G products. Then MNHQ saying that there doesn't seem to be a connection. MNHQ are all intelligent people, you'd have to be blind to not suspect Mindthegapp isn't a P & G plant. My friend works as a digital media manager for another blue chip company. They pay people specifically to come on fora and promote stuff. Mindthegapp just isn't very good at it.

Well that just isn't true - we spoke to lots of their employees - I'm going to get the auditor on to talk you through the process.

And Mindthegapp has been posting on Mumsnet since 2004 posting under a different name legitimately. She is not a plant - or if she is she's been a sleeper for the last 7 years!

JustineMumsnet · 04/11/2011 10:30

@LeBOF

I notice Justine doesn't quote ME anywhere. After I called her a radiant pearl and everything. And I was extremely oblique in suggesting she had a cupboard full of free samples

How do you know about my cupboard [stern look]

JustineMumsnet · 04/11/2011 10:32

@Cortina

Out of interest which other companies were in the running?

here you go

JustineMumsnet · 04/11/2011 10:45

@Mum1369

Wincing at the patronising blurb from P&G on the copy link under the 'gold award'

Yes what you should get a full explanation from us about why each award winner won the award they did and the audit process involved. We will rectify soonest.

Vickimumsnet · 04/11/2011 10:46

Hi

My company is the one that did the audit so I'm going to do my best to explain how it all worked - but can I say I'm really sorry first of all if anyone feels as though we've just given the awards away or sold them because that really wasn't what happened.

The process was that a company joined the scheme and we insisted that they complete both an internal and an external audit - precisely so that we didn't end up with a situation where a company was great for customers but rubbish for its staff.

We felt that had to be prepared to let us in for a good close look to join. My company did the internal audit, and Mumnsetters did the secret shopping where that was relevant (some companies who are in the programme like the law firm it obviously wasn't relevant).

For the internal audit, we asked them to submit all their policies and we asked them about their training and how they communicated the policies to staff. We were looking to see who just offered statutory minimum, who offered statutory plus and who offered enhanced statutory benefits and additional, worthwhile and innovative benefits. We then asked their staff in a confidential survey that came directly back to us.

Finally, we put all of that data together - internal and external - and scored it in order to work out which award to give.

Only 2 companies got gold and P&G was one of them. That was because in the policy information they had lots of policies that were above statutory minimum and some that were good family ways of working. Some simple like only having meetings in core hours so part time workers weren't discriminated against, through to help with finding childcare, return to work packages and so on. In their staff survey, 71% of respondents said they thought the company was gold. We had comments like 'my manager's put family first'.

We know that there are always going to be managers who are a bit rubbish - some companies in the programme who thought they would do brilliantly didn't do as well as they hoped because in all honesty their policies weren't put into practice. We're going to be de-briefing every company and highlighting the areas they need to work on and we'll take this to P&G to see if we can help them to sort it out.

I'm really happy to answer any questions about this or the programme as a whole so please ask away.......we really are trying to do a good thing getting companies to look at this and get better because we think it's shameful that the UK does so badly in the family friendly stakes.

We're trying to encourage, not kick, but we need to hear from as many people as possible to identify what's not working and encourage these big companies to sort it out. Will stop rambling. I'm not usually on the boards :)

JustineMumsnet · 04/11/2011 10:51

@KatieMiddIeton

Justine!! Justine!! Please can I come and work for you doing Family Friendly stuff? It's right up my street and I've almost finished my masters in HR Management and one of my interests is family friendly policies (I'm doing my dissertation on factors influcencing retention after maternity leave). I'll do your survey stuff too if you want and I have some project management experience. I would love to help you poke around companies like P&G and flaming Talk Talk [would sell own granny for the right job emoticon]

Well we're not actively recruiting but we'd love to have a royal [snigger]... drop me a line at [email protected]

JustineMumsnet · 04/11/2011 10:52

@JaneBirkin

but yes what is your company?

P&G

JustineMumsnet · 04/11/2011 10:54

@EverybodysScaryEyed

No - what independent company did the audit?

I was joshing [soz] Vicki's company is called Parentzone (Previously ParentFocus).

Vickimumsnet · 04/11/2011 10:56

Oh thankyou JaneBirkin :) My company is called The Parent Zone. We love working with Mumsnet because most of the time we do policy wonky stuff which can slip into the dull! Would love to talk more to KatieMiddleton because it sounds like she shares my slightly obsessive interest in family friendly policies and practices.

Vickimumsnet · 04/11/2011 10:58

Was serious by the way KatieMiddleton please come and see us!

JustineMumsnet · 04/11/2011 10:58

@GetOrfMo1Land

Thank god that was a joke - I seriously thought Justine meant that P&G did their own independent audit, I had my hands to my mouth thinking 'oh fuuuuuck it is going to kick off now....'

I really should have learned by now that my attempts at humour usually backfire...

JustineMumsnet · 04/11/2011 10:59

@Vickimumsnet

Was serious by the way KatieMiddleton please come and see us!

But we want her!

Vickimumsnet · 04/11/2011 11:03

Interesting question on selection - the surveys were sent as a link and were open to all staff. It was apparent (not that it was easy to check so bit of guess work) that in some instances they hadn't reached as far across the company as we would have liked. Some members it was difficult for because not all staff were infront of computers so we also sent out hard copy surveys but inevitably those have low return rates. I would say that some companies really encouraged returns to the staff survey and some could have done more. Next year (cos this was year 1 and we want to make the process better next year) we're going to look again at how we get more staff input. We'd like to see companies being able to feedback confidentially not always brokered through their line manager more easily and regularly.

Vickimumsnet · 04/11/2011 11:05

SOrry, realised I missed a bit of that question. We had mixed return rates - some really good and some pretty low. Anonymity was guaranteed. No way for managers to find out who said what.

Vickimumsnet · 04/11/2011 11:09

I get into trouble for my site at Mumsnet .... we are really back room boys and I only learnt how to tweet on the night of the awards. Tragic really. I feel ashamed whenever I come into MNHQ because my site is so rubbish.

The staff were separate to the customers - we did a staff survey and mumsnet testing. We'll definitely look again at the process - started yesterday with the insight team at MNHQ to see how we can make it as robust as possible. But we still have to balance that with the fact that it's easier to influence a company once you're working with them so we have to get them into the programme first.

Vickimumsnet · 04/11/2011 11:11

it was anonymous and yes, they self selected. We knew their job title but that was it.

I think going forward we will ask for a sample of staff across all grades (for want of a nicer way to say that we don't just want people who work in their marketing department and want a badge!) Not that we got that - but you get my point :)

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