I question the validity of the Unicef report as I have lived and worked In Sweden for almost 2 decades, had 2 children of my own and 3 step children to look after. Sweden is a definitely a materialistic society and parents with money certainly buy their children the latest designer clothes and gadgets if they can afford it.
What Sweden offers in comparison to the UK is better working conditions - much longer holidays (although the standard working week is 40 hrs), more family-friendly policies (where it is not frowned upon for a father to take his children to the office if there is no childcare provision), and a culture of respecting children, which is sorely missing in this country. Childcare is available to all, is inexpensive and fits around the working day (this is because in the 70s, Sweden had a shortage of workers and encouraged women back to work). This allows families to spend more time together. It isn't a perfect society by any means but it has got the basics right. David Cameron et al, take note!